een, the Digital Transformation is under

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gularly measures the average Digital Transformation Index of French companies. According to this index, only 33% of French companies invest wisely in Digital Transformation. The obstacles mentioned are: cost (62%), lack of skills (52%), but also resistance to change (52%) or lack of will of managers (29%).

But, as we have just sway and it will not stop. To survive in this new competitive environment, it is no longer enough to develop apps or create links on Facebook. It is necessary to build a global communication plan that is based on IoT.

A company must have a dense and up-to-date database as well as software that will help in writing SMS, MMS and newsletters. This software must also distribute these messages in a timely manner to a kenya telemarketing data group of prospects selected automatically and according to specific criteria.

The manager must then have performance indicators relating to this form of communication. Reception rate, opening rate, reading rate and conversion rate are the main indicators of these actions. Thanks to IoT, these indices can be consulted live on one of the many reports that the software keeps up to date. They allow a campaign to be adjusted and improved.



Digital Transformation is changing all the ways we work and all the ways we communicate. It cannot and must not be ignored.



How to digitalize your point of sale?Professional SMS is the easiest type of message to write and the one that offers the best reading rates. It can be used in the majority of commercial operations. To succeed in your first SMS marketing campaign, you just need to follow certain steps.