Landing page or sales website: which solution sells more? Understand which is the best option for your business.
Posted: Sat Jan 04, 2025 4:44 am
A sports equipment store is a top seller in several segments , such as official soccer jerseys and marathon shoes – but it can't sell its tennis rackets. And they only have the best of Guga's sport, but it's no use.
It is worth remembering that the site is already well positioned and sells a lot… except, of course, the infamous tennis rackets.
What can you do to sell this material to tennis players? – A promotion netherlands phone number database on the website’s home page with a pop-up? Good idea, but the public will come there for other products… – Sending out email marketing? That’s also a good idea, but is there a qualified list? If not, there’s no point in trying…
How about a page exclusively for rackets, with its own name, without distractions from other products, focused on rackets, structured to be found only by people who need that product?
Welcome to the landing page, a page dedicated to exclusive sales.
KAKOI Comunicação will explain everything, but let's take it one step at a time! And be careful: in this text, we'll focus on the difference between official websites and Landing Pages for sales only, okay?
Let's start with the official website! What is an official website and what is its function for companies?
It is the official address, a collection of several pages on the same domain. It will contain all the information about your business: official contact details, product or service pages. It is like a physical store.
Does the official website create customer trust?
Of course, as long as it is well structured, informative and has the potential to generate credibility.
Does the official website improve my reach?
It will get better. The website allows your business to be present anywhere, from the interior of Rio de Janeiro to the capital of Nigeria. Anyone can access it and check out your products or services.
Will the official website always be selling?
If it's an e-commerce site, yes, 24 hours a day, seven days a week. Easy peasy! A well-structured website won't lose sales, as long as its system is in tune with the inventory and payment methods.
Does a well-structured official website increase sales?
Let's go! Do you already have customer trust? Do you have reach? Do you sell at any time of the day or night? Do customers trust your payment method? Yes, your website can be a sales machine.
Now it's time to talk about the landing page, or LP for those in the know!
What is a landing page and how does it differ from the official website?
A landing page is a page dedicated to a specific action — in this example, a sports equipment store, selling tennis rackets. The idea is to convert visitors into leads, unlike a traditional e-commerce site that receives buyers for all products.
It is worth remembering that the site is already well positioned and sells a lot… except, of course, the infamous tennis rackets.
What can you do to sell this material to tennis players? – A promotion netherlands phone number database on the website’s home page with a pop-up? Good idea, but the public will come there for other products… – Sending out email marketing? That’s also a good idea, but is there a qualified list? If not, there’s no point in trying…
How about a page exclusively for rackets, with its own name, without distractions from other products, focused on rackets, structured to be found only by people who need that product?
Welcome to the landing page, a page dedicated to exclusive sales.
KAKOI Comunicação will explain everything, but let's take it one step at a time! And be careful: in this text, we'll focus on the difference between official websites and Landing Pages for sales only, okay?
Let's start with the official website! What is an official website and what is its function for companies?
It is the official address, a collection of several pages on the same domain. It will contain all the information about your business: official contact details, product or service pages. It is like a physical store.
Does the official website create customer trust?
Of course, as long as it is well structured, informative and has the potential to generate credibility.
Does the official website improve my reach?
It will get better. The website allows your business to be present anywhere, from the interior of Rio de Janeiro to the capital of Nigeria. Anyone can access it and check out your products or services.
Will the official website always be selling?
If it's an e-commerce site, yes, 24 hours a day, seven days a week. Easy peasy! A well-structured website won't lose sales, as long as its system is in tune with the inventory and payment methods.
Does a well-structured official website increase sales?
Let's go! Do you already have customer trust? Do you have reach? Do you sell at any time of the day or night? Do customers trust your payment method? Yes, your website can be a sales machine.
Now it's time to talk about the landing page, or LP for those in the know!
What is a landing page and how does it differ from the official website?
A landing page is a page dedicated to a specific action — in this example, a sports equipment store, selling tennis rackets. The idea is to convert visitors into leads, unlike a traditional e-commerce site that receives buyers for all products.