How to get your tone of voice right on social media and increase your engagement

kolikhatun088 · Post by **kolikhatun088** » Sat Jan 04, 2025 4:44 am

Fernando, an incorrigible fan of Led Zeppelin, that rock band from the seventies, decided to thank an online store on his Facebook for purchasing yet another CD for his collection and sent the following comment on one of the easiest social networks for interaction:

“All I was missing was the Led III for my collection and I found it with you guys. A great double edition! It arrived here just in time, now all I can do is listen to Page soloing like crazy. Thank you, Magazine Disco Records.”

Hey, here's a great chance for a cool conversation, to show interaction and win over the user who was waiting for a response. Maybe something like this:

“Hey, Led Zeppelin is life, Fernando! Now that you netherlands phone number database have all their records, how about checking out some other classic bands? There’s Deep Purple, the Beatles, The Who, just to name a few. Check out our store again and long live rock and roll!”

social media

An adequate answer! But guess what? The answer was this:

“Dear Mr. Fernando, I’m glad you liked our product/service. If you have any questions or complaints, you can contact us through our Customer Service. We hope you’ll buy more materials from us again. Take advantage and follow us on Facebook.”

Nothing at all! How dry! How formal for a rock record store! There was a lack of empathy, they didn't even bother to check that Fernando already follows the page - so much so that he made the comment.

That, friends, is the company's tone of voice online, or its speech!

KAKOI Comunicação will explain exactly what it is, how it needs to be done and how to avoid mistakes like this.

What is a company's tone of voice on social media?
Tone of voice is the personification of your business in interactions or publications. It is the voice of the brand, as it would speak if it actually existed. The first thing to define is authenticity and consistency . A page that sells rock records needs to have a language that “talks” to the person, showing that it knows what it does and what it sells. A random response creates discomfort and can leave the public with the feeling that the brand’s social networks are disorganized.