Social media: what are the challenges for brands after X leaves Brazil?
Posted: Sat Jan 04, 2025 4:45 am
Since the old Twitter, now X, was removed in Brazil after failing to comply with a court ruling by the Supreme Federal Court (STF) minister, Alexandre de Moraes, the debate that has arisen in the media has revolved around the importance of companies maintaining their presence on as many social networks as possible.
Why is it important to be present on multiple social networks?
For Ediney Giordani, a specialist at KAKOI Comunicação , being on several social networks is not only healthy for institutional communication, but also protects communication strategies when an event like this happens:
“When Orkut ended, for example, many companies found themselves at a loss in terms of communication, especially those that published exclusively on that platform. We have to netherlands phone number database remember that social networks can end, close or, in the case of X, be banned by a court decision. The damage to the strategy of companies that only post on a single network is incalculable. The old saying applies: never put your eggs in one basket.”
What can happen if a company focuses on just one social network?
The expert points out that companies that restrict themselves to using only one platform may lose their entire legacy when the chosen network decides to close down its operations. It is always best to have a plan B, as we often see with WhatsApp outages when Telegram is readily used.
What are the challenges for brands after X leaves Brazil?
Since the old Twitter, now X, was removed in Brazil after failing to comply with a court ruling by the Supreme Federal Court (STF) minister, Alexandre de Moraes, the debate that has arisen in the media has revolved around the importance of companies maintaining their presence on as many social networks as possible.
Why is it important to be present on multiple social networks?
For Ediney Giordani, a specialist at KAKOI Comunicação, being on several social networks is not only healthy for institutional communication, but also safeguards communication strategies when an event like this happens:
“When Orkut ended, for example, many companies found themselves at a loss in terms of communication, especially those that published exclusively on that platform. We have to remember that social networks can end, close or, in the case of X, be banned by a court decision. The damage to the strategy of companies that only post on a single network is incalculable. The old saying applies: never put your eggs in one basket.”
What can happen if a company focuses on just one social network?
The expert points out that companies that restrict themselves to using only one platform may lose their entire legacy when the chosen network decides to close down its operations. It is always best to have a plan B, as we often see with WhatsApp outages when Telegram is readily used:
“The public is on several social networks and it is a dangerous move to focus on just one. Interaction is not restricted to a single space. If a company’s communication is only on Instagram, for example, and suddenly the social network changes or closes, it will harm visibility and, of course, sales.”
How to diversify the company's digital presence?
From a digital marketing strategy point of view, the right thing to do is to diversify and have an equal presence on all social networks, especially when there are sales and engagement campaigns.
How to maintain consistency when using different social networks?
Ediney reminds us that each social network has its own characteristics, therefore, to maintain coherence, a communications team with extra attention to social media makes all the difference:
“The same piece can have different languages and approaches on each social network, as they all have different characteristics to be explored. A video message on YouTube is different from an image carousel on Facebook, as each platform has its own metrics and characteristics,” concludes the expert.
Why is it important to be present on multiple social networks?
For Ediney Giordani, a specialist at KAKOI Comunicação , being on several social networks is not only healthy for institutional communication, but also protects communication strategies when an event like this happens:
“When Orkut ended, for example, many companies found themselves at a loss in terms of communication, especially those that published exclusively on that platform. We have to netherlands phone number database remember that social networks can end, close or, in the case of X, be banned by a court decision. The damage to the strategy of companies that only post on a single network is incalculable. The old saying applies: never put your eggs in one basket.”
What can happen if a company focuses on just one social network?
The expert points out that companies that restrict themselves to using only one platform may lose their entire legacy when the chosen network decides to close down its operations. It is always best to have a plan B, as we often see with WhatsApp outages when Telegram is readily used.
What are the challenges for brands after X leaves Brazil?
Since the old Twitter, now X, was removed in Brazil after failing to comply with a court ruling by the Supreme Federal Court (STF) minister, Alexandre de Moraes, the debate that has arisen in the media has revolved around the importance of companies maintaining their presence on as many social networks as possible.
Why is it important to be present on multiple social networks?
For Ediney Giordani, a specialist at KAKOI Comunicação, being on several social networks is not only healthy for institutional communication, but also safeguards communication strategies when an event like this happens:
“When Orkut ended, for example, many companies found themselves at a loss in terms of communication, especially those that published exclusively on that platform. We have to remember that social networks can end, close or, in the case of X, be banned by a court decision. The damage to the strategy of companies that only post on a single network is incalculable. The old saying applies: never put your eggs in one basket.”
What can happen if a company focuses on just one social network?
The expert points out that companies that restrict themselves to using only one platform may lose their entire legacy when the chosen network decides to close down its operations. It is always best to have a plan B, as we often see with WhatsApp outages when Telegram is readily used:
“The public is on several social networks and it is a dangerous move to focus on just one. Interaction is not restricted to a single space. If a company’s communication is only on Instagram, for example, and suddenly the social network changes or closes, it will harm visibility and, of course, sales.”
How to diversify the company's digital presence?
From a digital marketing strategy point of view, the right thing to do is to diversify and have an equal presence on all social networks, especially when there are sales and engagement campaigns.
How to maintain consistency when using different social networks?
Ediney reminds us that each social network has its own characteristics, therefore, to maintain coherence, a communications team with extra attention to social media makes all the difference:
“The same piece can have different languages and approaches on each social network, as they all have different characteristics to be explored. A video message on YouTube is different from an image carousel on Facebook, as each platform has its own metrics and characteristics,” concludes the expert.