Doesn't anyone watch Big Brother anymore? BBB 24 Ends with Record Sponsors and Million Dollar Prize

[kolikhatun088]

Today, April 16, the show that arouses both love and hate among Brazilians ends. For those who like it, the show offers a full menu of heroes and villains, for those who hate it, it only shows the worst of us. For this text, dear reader, that doesn't matter much. What matters is that the grand finale of Big Brother Brasil 24 promises to be historic, offering the biggest prize ever seen in a reality show on Brazilian TV. Davi, Isabelle and Matteus want to take home R$2.920 million and a Chevrolet Trailblazer. Oh, that doesn't matter to us either.

The important thing is: Don't just listen to your bubble, listen to all bubbles, and from there, make your marketing decisions.

Several customers here at KAKOI rolled their eyes when they saw references to the brand on their pages. They said they didn't like it, that they thought no one else watched it, anyway, we insisted and the numbers spoke for themselves.

Since its debut, BBB 24 has stood out for the nigeria phone number database number of sponsors, a total of 31 brands, including Mercado Livre, Seara and iFood, which were involved not only as sponsors, but also in content actions during the 100 days of the program. Chevrolet, for example, took advantage of the BBB stage to highlight its Tracker and Spin models, becoming the most mentioned brand in the last month of the show.

In a true 360 ​​action, brands took advantage of TV exposure (remember that TV remains the most consumed media product by Brazilians) and added online actions through their presence on social networks and also offline with billboards or promoters.



This year's competition also featured the participation of brands such as Electrolux, Nestlé and Disney, which integrated specific content actions, demonstrating products and services directly to viewers, a strategy that increases brand engagement and visibility during the program's parties and tests.