These factors typically include age, gender, income, education, and family size

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By understanding and analyzing these factors, companies can tailor their marketing strategies and product offerings to meet the unique needs and preferences of different customer segments. For Netflix, it is important to use demographic segmentation to shape its content, pricing, and marketing strategies, thereby effectively engaging different audiences. Age Age is one of the most important demographic factors influencing Netflix's target market.


The platform appeals to a wide age range, but certain age gr egypt email list oups show more robust engagement and subscription rates. According to various studies, millennials (ages 25-40) and Generation Z (ages 18-24) make up the largest portion of Netflix’s subscriber base. Data from Business2Community indicates that as of May 2024, nearly 89% of Netflix users in the US will fall within the 18-24 age demographic. This data illustrates that Netflix is ​​successfully attracting a younger audience, typically more tech-savvy and inclined to consume streaming content frequently.


On the other end of the age spectrum, older adults (ages 55 and older) represent a growing segment of Netflix’s audience, although their levels of engagement may vary. The lifestyles and habits of older adults have changed, with many embracing digital entertainment – ​​a trend that Netflix is ​​capitalizing on by offering a mix of classic films, documentaries, and original series that appeal to this demographic. A 2023 report from AARP indicated that nearly 80% of older adults (aged 50+) watch TV or streaming services regularly, showing a growing trend in this demographic's use of digital platforms like Netflix.