First of all, it reduces the environmental impact

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The second step to create a green site is to build it according to the criteria of Sustainable Web Design . The portal must be light and responsive. This goal can be achieved by using multimedia content (photos, videos, text, etc.) with a reduced weight in terms of Megabytes for the site. This approach has a double advantage. by consuming less energy and secondly, access to content is almost immediate and the user can find what he is looking for more quickly and is encouraged to stay on the site or return at a later time. To create a sustainable site, it is therefore necessary to consider not only the maximum loading time of the web page and its weight in Megabytes but also to set a maximum limit of CO2 emissions that it can emit.

Another important aspect is to focus on green communication that is univocal in terms of content continuity and that is able to refer to different targets even abroad. The concept of environmental sustainability cash app lead in fact changes from country to country and it is essential to insert images and texts into the site that can be understood by the target user even if they live beyond their national borders. Generally speaking, the choice during the design phase of a green web design involves the creation of a welcoming environment in which the sustainability values ​​of the brand are clearly and immediately shown.

To find out how much your site respects the environmental sustainability criteria you can use the free tool created by The Green Web Foundation which has taken on the task of raising public awareness on digital sustainability
Quality can be understood as a variety of added value: from useful, informative to entertaining content, conveyed in the form of text, video or audio, distributed across multiple channels to attract and engage a defined audience towards a brand. The goal is to stimulate an action, or a conversion established based on your objectives.