Here are a few aspects of your email you can run A/B tests on:
Posted: Tue Dec 03, 2024 10:42 am
If you’re ready to employ this game-changing technique, just follow these steps:
#1 Determine Your Sample Size
As with any scientific experiment, you need an adequate sample size to yield statistically significant results.
Your subscriber list dictates your available sample size:
Large subscriber list – If your subscriber list is extensive, you can test your two uk business email list emails on a smaller subset of people first. For instance, you could send 10% of your subscriber list one version of the email and another 10% the other version. Once the results are in, you can send the better version to the remaining 80%.
Small subscriber list – If your email list is on the smaller side, you may want to conduct A/B tests on your entire audience, splitting the recipients 50/50. This will ensure your results are representative of your entire audience.
#2 Set Up Your Chosen Software
Many email software offer built-in A/B testing capabilities, such as Mail Chimp, Constant Contact, Campaign Monitor, and Active Campaign.
Their A/B testing software allows you to send a different version of your email to two subsets of your subscribers. Once the results are in, the winning version of the email will be sent to the rest of your subscriber list automatically.
If you don’t use these email software tools, you can run your A/B test manually. All you have to do is incorporate email segmentation within your subscriber list into two sections and send a different version of the email to each one. After that, you’ll have to analyze their performance manually.
#3 Select Your Variables
Next, it’s time to brainstorm what specific changes may improve your email’s performance and email accessibility. Maybe you suspect that the subject line could be snappier. Or perhaps you think some personalization could inspire more conversions.
#1 Determine Your Sample Size
As with any scientific experiment, you need an adequate sample size to yield statistically significant results.
Your subscriber list dictates your available sample size:
Large subscriber list – If your subscriber list is extensive, you can test your two uk business email list emails on a smaller subset of people first. For instance, you could send 10% of your subscriber list one version of the email and another 10% the other version. Once the results are in, you can send the better version to the remaining 80%.
Small subscriber list – If your email list is on the smaller side, you may want to conduct A/B tests on your entire audience, splitting the recipients 50/50. This will ensure your results are representative of your entire audience.
#2 Set Up Your Chosen Software
Many email software offer built-in A/B testing capabilities, such as Mail Chimp, Constant Contact, Campaign Monitor, and Active Campaign.
Their A/B testing software allows you to send a different version of your email to two subsets of your subscribers. Once the results are in, the winning version of the email will be sent to the rest of your subscriber list automatically.
If you don’t use these email software tools, you can run your A/B test manually. All you have to do is incorporate email segmentation within your subscriber list into two sections and send a different version of the email to each one. After that, you’ll have to analyze their performance manually.
#3 Select Your Variables
Next, it’s time to brainstorm what specific changes may improve your email’s performance and email accessibility. Maybe you suspect that the subject line could be snappier. Or perhaps you think some personalization could inspire more conversions.