The main marketing mistakes that companies make on social media and how to avoid them

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Social media has become an essential channel for companies’ marketing strategies, offering the opportunity to reach a large audience and build meaningful relationships with customers. However, many companies still make mistakes that compromise the success of their campaigns on these platforms.

In a recent survey, it was found that 94% of companies in Brazil adopt Digital Marketing as a growth strategy. However, only 5% consider their strategies efficient.

In this article, we’ll discuss the top 10 marketing mistakes businesses make on social media and provide insights on how to avoid them.

Discover the top 10 social media marketing mistakes
Although there are several mistakes that companies can make on social media, we have selected the 10 most common ones, which are often made without really knowing what is wrong and how to fix it. Check it out!

Lack of clear strategy:
It is quite common to see companies entering indonesia phone number list media without a defined strategic plan. However, believe me, when you plan properly, the results can be very impressive!

To avoid this mistake, it is essential to set clear goals, have precise knowledge about the target audience and create a consistent content strategy.

Not knowing the target audience
Not defining and knowing your target audience is a very serious mistake for companies that invest in digital marketing. So don’t let it hurt your business! Conduct research and analysis to identify demographic characteristics, interests and behaviors of your followers. This will help you adapt your strategy and create relevant content.

Not having a consistent presence
Some businesses create social media profiles but fail to keep them updated regularly. If you post irregularly, your brand may seem uninteresting or unreliable. Having a consistent and active social media presence is crucial to building relationships with your audience.

Lack of customization
Social media marketing offers opportunities to create personal connections with customers. To avoid a generic, cookie-cutter approach, it’s essential to create an authentic brand voice and develop genuine relationships with your followers. Some ways to do this include:

Personalized emails;
Packaging with your name;
Smart showcases in e-commerce;
Discount coupons based on customer loyalty;
Shipping conditions.
With these and many other ways, you build a stronger and more lasting connection, establishing trust and loyalty. After all, in the world of social media, true and personalized engagement makes all the difference.

Ignoring audience engagement
Social media marketing is not just about posting content or ads, but also about interacting with your audience. Don’t ignore comments, messages, or feedback from your followers. Be open to dialogue with your audience.

Not providing relevant content
Content shared on social media should be interesting, relevant and valuable to your persona. Avoid posting only ads or promotional content and try to create informative, educational or entertaining content that speaks to the interests and needs of your audience.