How to do good digital marketing for a travel agency
Posted: Sun Jan 05, 2025 6:50 am
Until the pandemic, July was traditionally the month of school holidays. Because of this, tourism was at its peak, as many families planned to travel during this time. With the gradual return of activities, this should once again be a busy period, which makes it essential to have good digital marketing for travel agencies.
There was already a gradual shift to digital travel package purchases. However, the long quarantine period has accelerated this process and many people have started to research and purchase them without even leaving home.
What does it take to have good digital marketing for a travel agency?
First of all, we need to remember basic elements common to the most diverse areas of digital marketing, such as:
Have a website or blog ;
Be an active presence on social media;
Invest in email marketing ;
Know your target audience and have a defined persona.
These are the main examples, and we can mention the issue of SEO to optimize results in search engines, among others.
However, from this point on, we need to understand bahamas phone number list the peculiarities that involve digital marketing for travel agencies. First of all, it is important to note that even though we have periods of high tourism in Brazil, the search for travel packages happens continuously throughout the year.
The reason? Since we are talking about a considerable investment, few families simply buy travel packages at the last minute. The scenario we usually have is people making a purchase months or even more than a year in advance.
Another important point is the way content marketing is produced here, as it must invest heavily in visuals. After all, we need to convey feelings that make people feel compelled to visit a certain place, right? So, having quality photos and even videos that show possible destinations are basic requirements for attracting new leads.
Tips for good marketing for travel agencies
Now that we have given a brief introduction to these differences, let's delve deeper into the topic, showing some of the main things to do for good marketing for a travel agency.
1 – Have a well-defined persona and content designed for them
The competition among travel agencies, as in many other sectors, is quite fierce. Therefore, you need to offer something different to stand out, right? This can come through a clear focus, which could be, for example, the niche of those who do ecotourism.
Once you have this defined, you can think of content focused on this target audience (in this case, people who enjoy ecotourism). The advantage is clear: with assertive content, the chance of your persona finding you through good SEO work (keywords searched by this audience and even images, which can lead the person to the text) increases a lot.
This could result in anything from a sign-up for your newsletter to even a purchase of a travel package.
2 – Invest in promotions
Who doesn't like a good discount when making a purchase? Investing in promotions and discounts on package purchases is a powerful ally when it comes to getting new customers. But there's another interesting detail here: using this to your advantage to get customers during low periods.
We talked about peak tourism periods, but that obviously doesn't mean that no one travels during the off-peak period, right? However, since it's a time when there are fewer trips, it's common to find discounts and promotions for those who choose to travel outside the peak season. So why not do the same?
Furthermore, offering advantages to those who purchase packages in advance (taking advantage of the previously mentioned issue of people planning ahead) is an interesting way to maintain a flow of capital throughout the year. Strategic planning for this brings chances of great results.
There was already a gradual shift to digital travel package purchases. However, the long quarantine period has accelerated this process and many people have started to research and purchase them without even leaving home.
What does it take to have good digital marketing for a travel agency?
First of all, we need to remember basic elements common to the most diverse areas of digital marketing, such as:
Have a website or blog ;
Be an active presence on social media;
Invest in email marketing ;
Know your target audience and have a defined persona.
These are the main examples, and we can mention the issue of SEO to optimize results in search engines, among others.
However, from this point on, we need to understand bahamas phone number list the peculiarities that involve digital marketing for travel agencies. First of all, it is important to note that even though we have periods of high tourism in Brazil, the search for travel packages happens continuously throughout the year.
The reason? Since we are talking about a considerable investment, few families simply buy travel packages at the last minute. The scenario we usually have is people making a purchase months or even more than a year in advance.
Another important point is the way content marketing is produced here, as it must invest heavily in visuals. After all, we need to convey feelings that make people feel compelled to visit a certain place, right? So, having quality photos and even videos that show possible destinations are basic requirements for attracting new leads.
Tips for good marketing for travel agencies
Now that we have given a brief introduction to these differences, let's delve deeper into the topic, showing some of the main things to do for good marketing for a travel agency.
1 – Have a well-defined persona and content designed for them
The competition among travel agencies, as in many other sectors, is quite fierce. Therefore, you need to offer something different to stand out, right? This can come through a clear focus, which could be, for example, the niche of those who do ecotourism.
Once you have this defined, you can think of content focused on this target audience (in this case, people who enjoy ecotourism). The advantage is clear: with assertive content, the chance of your persona finding you through good SEO work (keywords searched by this audience and even images, which can lead the person to the text) increases a lot.
This could result in anything from a sign-up for your newsletter to even a purchase of a travel package.
2 – Invest in promotions
Who doesn't like a good discount when making a purchase? Investing in promotions and discounts on package purchases is a powerful ally when it comes to getting new customers. But there's another interesting detail here: using this to your advantage to get customers during low periods.
We talked about peak tourism periods, but that obviously doesn't mean that no one travels during the off-peak period, right? However, since it's a time when there are fewer trips, it's common to find discounts and promotions for those who choose to travel outside the peak season. So why not do the same?
Furthermore, offering advantages to those who purchase packages in advance (taking advantage of the previously mentioned issue of people planning ahead) is an interesting way to maintain a flow of capital throughout the year. Strategic planning for this brings chances of great results.