What is Google Search Console?
Posted: Sun Jan 05, 2025 6:52 am
Learn all the details about Google Search Console and see how to use the tool to optimize your company's website.
There are several tools that make life easier for companies, especially those that focus their marketing activities on the digital environment. And today we are going to talk about Google Search Console.
It is essential for those who want to understand website access, main searches and SEO itself.
Continue reading and check it out:
What are its features?
5 reports to follow in the tool
What is Google Search Console?
Google Search Console is a Google tool, created in 2015 with hong kong whatsapp number database the aim of analyzing traffic, search performance and optimization of a website.
If the website's performance is not satisfactory, the platform offers some improvement options to change the scenario and correct the problems that are causing the drop in performance.
Its main feature is a simple interface, making it possible for professionals with little experience in this type of platform or even entrepreneurs who need to understand a little about each thing.
What are its features?
Google Search Console has some features that help achieve its main objective: optimizing company websites.
The features offered by Google Search Console enable:
Have an overview of your website's performance, including: search clicks, page indexing, page experience and possibilities for improvements;
Inspect the URL and this shows whether the page has a chance of appearing in Google search results;
Analyze page performance: here you can explore the total number of clicks, impressions, CTR , average page position, queries, most visited pages, user countries, among other points;
There is a field dedicated to showing which pages are indexed and which are not, as well as presenting the reasons and options for correcting the problems;
Understand what your customers' experience is like on mobile and desktop and ways to correct the flaws.
5 reports to follow in the tool
Now that you know what Google Search Console is and its basic features, we'll show you which reports to monitor when you want to improve your site's performance and make SEO optimizations .
1. Performance
As you might expect, the performance report is one of the most important. By analyzing it, you can understand the main searches, the position of your pages on Google, impressions, clicks, CTR, etc.
2. Overview
This is one of the simplest reports provided by the tool. It allows you to have an overview of your website's performance and page indexing.
3. Index
If your page is not indexed by Google, it will not appear in organic searches and your SEO work will be “in vain”. That is why this report is so important. Use it to understand which pages are not indexed, the reasons why, and suggestions for improvements.
4. Experience
This report is powerful for those who want to understand the user experience on their website when accessing it via computer or mobile. It is also possible to compare the user experience with other websites. In addition, the tool shows areas for improvement.
There are several tools that make life easier for companies, especially those that focus their marketing activities on the digital environment. And today we are going to talk about Google Search Console.
It is essential for those who want to understand website access, main searches and SEO itself.
Continue reading and check it out:
What are its features?
5 reports to follow in the tool
What is Google Search Console?
Google Search Console is a Google tool, created in 2015 with hong kong whatsapp number database the aim of analyzing traffic, search performance and optimization of a website.
If the website's performance is not satisfactory, the platform offers some improvement options to change the scenario and correct the problems that are causing the drop in performance.
Its main feature is a simple interface, making it possible for professionals with little experience in this type of platform or even entrepreneurs who need to understand a little about each thing.
What are its features?
Google Search Console has some features that help achieve its main objective: optimizing company websites.
The features offered by Google Search Console enable:
Have an overview of your website's performance, including: search clicks, page indexing, page experience and possibilities for improvements;
Inspect the URL and this shows whether the page has a chance of appearing in Google search results;
Analyze page performance: here you can explore the total number of clicks, impressions, CTR , average page position, queries, most visited pages, user countries, among other points;
There is a field dedicated to showing which pages are indexed and which are not, as well as presenting the reasons and options for correcting the problems;
Understand what your customers' experience is like on mobile and desktop and ways to correct the flaws.
5 reports to follow in the tool
Now that you know what Google Search Console is and its basic features, we'll show you which reports to monitor when you want to improve your site's performance and make SEO optimizations .
1. Performance
As you might expect, the performance report is one of the most important. By analyzing it, you can understand the main searches, the position of your pages on Google, impressions, clicks, CTR, etc.
2. Overview
This is one of the simplest reports provided by the tool. It allows you to have an overview of your website's performance and page indexing.
3. Index
If your page is not indexed by Google, it will not appear in organic searches and your SEO work will be “in vain”. That is why this report is so important. Use it to understand which pages are not indexed, the reasons why, and suggestions for improvements.
4. Experience
This report is powerful for those who want to understand the user experience on their website when accessing it via computer or mobile. It is also possible to compare the user experience with other websites. In addition, the tool shows areas for improvement.