What are the best times to advertise on Instagram?

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The timing of your Instagram ads is one of the most important factors when it comes to running a campaign and cannot be overlooked. After all, what's the point of investing in producing videos and images if your audience isn't online to see them? There is some general information about the best times to advertise on Instagram, such as Saturday at 2 pm and Wednesday at 5 pm, but you shouldn't follow this type of information as a rule. One of the great advantages of social media is that you can segment your ads, and to get the timing right, some analyses can be done to provide clues about the best time to make a post and reach the right audience .

In this article you will learn:

How to understand your audience's behavior
Shortcuts in competition
Instagram Tools to Analyze Instagram Ad Timings
Understand your audience
Building a persona and understanding their behavior on social indonesia whatsapp number database media is essential to defining the best times to advertise on Instagram. People who work during business hours check their cell phones while they eat lunch. College students usually study in the morning or at night and spend the rest of the day browsing Instagram. People who go out to party go to bed late, while athletes wake up early. Therefore, put yourself in this audience's shoes and advertise at times that are relevant to their behavior.

Experiment with different times on Instagram
If there's a good chance that the best time is in the morning, do some tests by posting at 7am, 9am and late morning and then check your Instagram metrics to see which one had the most engagement. But there's nothing stopping you from testing other times too, like on a Sunday night, to see how it works.

Take a peek at the competition
Take a look at your direct competitors and see if there are any time patterns. They may have already done a lot of testing and come up with ideal times for Instagram, and this can be a good way to see if they will work for your audience as well.

Explore Instagram for Business
Business profiles can use Instagram for Business, which provides a series of metrics about the page's posts and ads. You can see data on reach, impressions, views, audience location, age range, the days when followers are most active on the network, and the times when the page is most active.