How to optimize your website or online store for Christmas?

[rokassha.k.h@11]

Christmas is coming and all e-retailers are preparing for our own August and one of the premises to take into account during these dates is to optimize our website or online store.

From the end of November (Black Friday and Cyber ​​Monday kick off) to the first days of January (just in time for the Three Kings' Day), every online store has the opportunity to substantially increase its sales.

Christmas, Cyber ​​Monday or Black Friday , Valentine's Day, Father's Day, Mother's Day... they all usually have one thing in common: unexpected results and behaviors.

You may be the best in the field of A/B testing and have more mexico mobile phone numbers database foresight than anyone else, but these days and times surpass anything you could have anticipated in a “normal” scenario, so optimizing our website or online store is, as I told you at the beginning of this post, essential.

Tips to optimize your website or online store during special times
Let's give an example: you and two others are the leaders in sales of products from a particular manufacturer.

It's December 22nd and many orders may fall.

Your direct competitor's server goes down and it takes them all morning to get it back up.

A flood of unexpected visitors lands on your server. Did you have this scenario in mind?

Another example: something becomes fashionable.

Someone on TV puts on that shirt that they are in position 3 for in the search results…

As you can well imagine, these scenarios are difficult to prevent, but these things happen and Christmas can be an amalgamation of these scenarios.

For the reasons explained so far, in this article I will give you some tips to optimize your website or online store , as well as predictions of things that can happen and that can boost or kill your sales.

I hope they are useful to you and you can take advantage, even more, of this time of peace, love, family and waste of money regardless of tomorrow xD

Before I start giving you advice on how to sell more, I want to make two preliminary considerations.

First, make sure you're not going to die of success .

Make sure that suppliers guarantee that they have sufficient stock and that over-ordering will not mean that they cannot supply them.

Orders for Christmas can increase by a significant percentage.

How much is that percentage? Well, I have no idea.

I've seen everything from 30% more to 300% more, so... be careful!

Second, be careful with logistics .

The Christmas campaign is a real madness and transport companies know it, which is why they reinforce their staff.

Even so, many do not arrive and this causes delays in deliveries as well as the usual errors.

If you order something for a Tuesday and it arrives on a Thursday, you'll be upset.

If that Tuesday turns out to be December 24th, Thursday is December 26th and what hasn't arrived is a toy for your child (for example), the anger will be sovereign.