Investing in Facebook Ads in B2B? Segmentation criteria

[tonmoypramanik]

Good news: Facebook too!

When building your audience, you can choose things like:

The position held
The field of study
The type of employer
Schools attended
For example, if your prospects are accountants, you can target the self-employed, those who work in a firm or users who have studied accounting:

Segmentation criteria in Facebook Ads B2B
Facebook tells you the audience size and potential reach of your campaign.

You can then refine or broaden your criteria so that your advertising generates a maximum number of qualified leads.

Facebook Leads Ads, a new advanced feature for B2B
Aware of its strength in lead acquisition, Facebook has just developed an indonesia email list interesting new feature for B2B companies.

For about a year now, brands and businesses have been able to add a “Send a Message” button below their advertising.

The aim is to encourage Internet users to get in touch to chat with them.

This is an opportunity to engage in dialogue, provide advice and gently lead leads towards transformation.

However, the playful aspect of this button sometimes pushes certain social network users to use it without any real intention of purchasing.

Facebook now offers to create a questionnaire that appears when an Internet user clicks on "Send a message".

Questions can be used to refine the user's profile, in order to identify their potential and maturity.

Facebook Leads Ads for B2B
At the end of the conversation, you can send the prospect to a salesperson or invite them to leave their email, to be contacted later.

Its best feature? This feature integrates into your CRM!

You can store prospect information directly in your contact management tool.

This new feature expands the range of possibilities for companies looking to recruit new qualified leads!

The cost of a Facebook Ads campaign in B2B
In addition to advanced professional targeting, campaigns with B2B objectives and options specifically dedicated to lead acquisition, Facebook has another major advantage: its cost.

Currently, the advertising platform is the most accessible on the market.

All companies can afford social media campaigns, even small businesses.

You can start with a budget of one euro per day.

For comparison, on Linkedin, the minimum daily budget is €10.

The cost per click (CPC) is also lower than other platforms: 0.33 cents on average, compared to almost €1 for Twitter and up to €5 for Linkedin.

Facebook offers you to carry out A/B tests on your campaigns.

With such a low cost, you can easily test and analyze your ads to find the formula with the best return on investment.