Content marketing action

[rokassha.k.h@11]

When you fill out the form correctly, providing the true information requested, you are a potential client, because you are already qualified and can be “attacked” by a sales force.

That said, let's continue calculating:

The next operation is not going to break our heads too much either. We just have to divide our investment in the guide (€4,000) by the number of potential clients obtained (300).

Therefore, getting a qualified lead through our Analytics Guide costs us €13.33 each.

You must repeat this operation with all the actions you have carried venezuela mobile phone numbers database out within your content marketing strategy and during the period you want to analyze.

Then it is a matter of adding up the cost per lead for each action and dividing it by the number of actions.

That is to say:


Each qualified lead from my content marketing strategy costs me an average of €14.59.

Let's go with the following metric:

Percentage of leads obtained through content marketing actions
In order to be able to discriminate and know those customers who have purchased my product through my content marketing strategy and not through other marketing campaigns, we need to know the total number of customers that the department has obtained with all the actions carried out in a period of time.

Let me explain with an example, which is the best way to illustrate things.

Since what we want is to calculate from that total number of potential customers (1,250) what percentage corresponds to content marketing actions, what we must do is divide the prospects (or potential customers) from content marketing by the total:

(700 (mkt of content) / 1250 (total potentials)) x 100= 56%

What we have discovered with this operation is that 56% of the potential clients that my company has, come to it through content marketing actions.

Not bad, right?

With this metric, you can calculate, based on your objectives, how well this specific strategy is working in relation to the rest of the actions your company carries out.