Being remembered positively by customers is the desire of every company manager, regardless of their segment. In this sense, brand positioning has a great influence, but it is not always treated as a priority.
First of all, it is necessary to understand that brand positioning japan whatsapp number database deals with the public even before the first purchase occurs, extending to the relationship with the customer after the purchase, being an important and decisive factor for consumer loyalty.
This is why positioning must be done masterfully. To learn more, follow this content!
Understand the brand positioning process
Positioning yourself basically means making choices and following them consistently to achieve better results with your brand.
It is a process of creating an identity that will convey the values in accordance with your company's proposal, in order to make it attractive and more trustworthy for the general public.
Nowadays, we know that it is important to motivate consumers. But, after all, what makes a customer want a specific product? In order to solve this issue, American anthropologist Simon Sinek created a great tool called the “Golden Circle”, which is based on a series of three questions: what, why and how – that is, “what” your company does, “why” it does it and “how” it does it, respectively.
Many people put the “what” first, but successful businesses do the opposite. For them, the “why” is the main guide for their actions, because they understand that people are not interested in what you do, but rather in the reason behind your business.
And what does brand positioning have to do with all this? Simple! Its role is to balance the three aspects to help you reflect on how you want people to see your company.
Discover 3 branding tips to better position yourself
Below are some practices to better position a brand in front of the public.
1. Humanization of the brand
It is important to define an identity for your brand when interacting with the public . Don't think of it as a company, but rather as a person with well-defined personality traits.
This personality varies according to your audience, considering factors such as age, social class, etc.
2. Recognizable visual identity
Which colors and styles best convey your brand’s idea? Which combination best conveys your company’s values?
Visual identity is a very important factor in relationships and attracting potential customers. It must be established according to meticulous criteria, and it is recommended to work with experienced people in the area to achieve better results.
3. Tone of voice
Basically, tone of voice has to do with transmitting the brand’s “personality,” directly complementing its humanization. This is a way of reinforcing the company’s mission and values in the market , creating unique communication with the target audience and making them identify with the business’ principles.
Brand Positioning: 3 Great Tips to Strengthen Branding
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