This guide will show you how to easily set up a welcome email using Shopify's automation features , giving you three options: a simple one-time welcome, a reminder series, or a brand story series.
Let's explore the details together!
What is a Shopify Welcome Email?
Shopify auto welcome email is a built-in feature that automatically sends a warm and friendly message to new customers without you having to send it manually.
This system works inside Shopify and allows merchants to pre-configure a series of welcome emails that are triggered by specific customer actions , such as a first purchase or subscription.
In addition to automating your welcome emails, Shopify also gives you the ability to automate cart abandonment, checkout abandonment, post-purchase, and customer recovery emails.
Understanding Shopify Welcome Emails
When creating a welcome email in Shopify, you might get confused because there are two different methods:
Method One: This involves creating automation using Shopify’s marketing automation workflows , allowing you to create a series of emails based on customer behavior . You can do this from the Marketing > Automations section in your Shopify admin panel. We’ll focus on this method today. Method Two: Allows you to create a single welcome email via azerbaijan telemarketing data notification settings . It is usually a one-time email sent to new subscribers/customers to confirm their subscription or first purchase.Why We Focus on Automated Email Series: Sending a series of welcome emails to your new subscribers in the first few days after they join your list, rather than a single welcome email, creates a stronger bond with them.
Shopify offers three flows for sending automated welcome email series:Image shows three welcome automation flows in Shopify
Welcome new subscriber: With this flow, you can send a simple, one-time email to your new subscribers .
Welcome email series with discounts: You can start a series of emails offering discounts to new subscribers, then send reminders to use their discounts for their first purchase.
Welcome email series with a brand story: You can start with an email that tells your brand story and social connections , then send a follow-up email with a discount to encourage new subscribers to make a purchase.
We’ll explore each of these options in more detail and walk you through the steps to choosing and customizing the right automated welcome email series for your stor
