Good practices in Legal Marketing
Posted: Sun Jan 05, 2025 10:46 am
With social media in the spotlight, many lawyers have migrated to this field and are promoting their work, but there are some rules that must be followed, the professional needs to consider the OAB code of ethics when promoting their service.
If you are a young lawyer, just starting your journey in the profession and want to promote yourself but are not sure how to do it, keep reading!
What is Legal Marketing?
Legal marketing is nothing more than the way lawyers and law firms advertise and add value to their services. This way, they can boost and gain visibility in the market within their specialized area.
It also helps lawyers stay up to date on legal trends and developments, learn what their peers are saying, and gain new perspectives. All of this adds to their authority and credibility.
Marketing is usually related to sales and persuasion, but in the legal field this should not be explicit. The OAB has a code of ethics, precisely to maintain trust in the profession, so legal marketing should be informative in order to clarify doubts.
Importance of Legal Marketing
As mentioned above, legal marketing serves both to bring information to those who need it, and to help professionals stay up to date on new practices and developments in the field.
Furthermore, when done correctly, the lawyer amplifies his authority , an example is the lawyer Miriane Ferreira , from Londrina - PR, who started opening question boxes on her Instagram to answer questions and give small guidelines, currently she regularly participates in Faustão's program on Band, providing instructions and legal advice.
At no point did she use persuasive marketing, but she created content based on what her followers asked for. There are currently several other lawyers who also use social media to guide their followers, who may at some point become their clients.
It is possible to win more and better business . In the legal field, word of mouth is the most widely used method, but it does not have to be the only way to expand your portfolio. Adopting legal marketing strategies makes it possible to reach more people and the public will be more likely to hire the lawyer in question, especially since clients will already be familiar with your area of expertise.
It also improves your relationship with customers , turning them into admirers of your work. A good relationship is effective in building customer loyalty and bringing your brand closer to the public.
Legal marketing helps you achieve your firm’s goals and objectives , thereby accelerating growth objectives. The more aligned your goals are with marketing, the easier it is to make them achievable.
Another important point is competitiveness in the market . When your audience kenya whatsapp number database trusts your work instead of looking for another professional, it is a sign that your image and that of your office have a strong reputation and authority compared to your competitors.
The main strategy is practice, putting theories into action, which are important. We will show you some definitions to get started with legal marketing.
Set goals . You need to know where you want to go before you start walking. To do this, you need to stop for a moment and outline your goals. What results do you want to achieve in a certain time? Perhaps breaking down annual goals into smaller cycles can help motivate your team.
If you are a young lawyer, just starting your journey in the profession and want to promote yourself but are not sure how to do it, keep reading!
What is Legal Marketing?
Legal marketing is nothing more than the way lawyers and law firms advertise and add value to their services. This way, they can boost and gain visibility in the market within their specialized area.
It also helps lawyers stay up to date on legal trends and developments, learn what their peers are saying, and gain new perspectives. All of this adds to their authority and credibility.
Marketing is usually related to sales and persuasion, but in the legal field this should not be explicit. The OAB has a code of ethics, precisely to maintain trust in the profession, so legal marketing should be informative in order to clarify doubts.
Importance of Legal Marketing
As mentioned above, legal marketing serves both to bring information to those who need it, and to help professionals stay up to date on new practices and developments in the field.
Furthermore, when done correctly, the lawyer amplifies his authority , an example is the lawyer Miriane Ferreira , from Londrina - PR, who started opening question boxes on her Instagram to answer questions and give small guidelines, currently she regularly participates in Faustão's program on Band, providing instructions and legal advice.
At no point did she use persuasive marketing, but she created content based on what her followers asked for. There are currently several other lawyers who also use social media to guide their followers, who may at some point become their clients.
It is possible to win more and better business . In the legal field, word of mouth is the most widely used method, but it does not have to be the only way to expand your portfolio. Adopting legal marketing strategies makes it possible to reach more people and the public will be more likely to hire the lawyer in question, especially since clients will already be familiar with your area of expertise.
It also improves your relationship with customers , turning them into admirers of your work. A good relationship is effective in building customer loyalty and bringing your brand closer to the public.
Legal marketing helps you achieve your firm’s goals and objectives , thereby accelerating growth objectives. The more aligned your goals are with marketing, the easier it is to make them achievable.
Another important point is competitiveness in the market . When your audience kenya whatsapp number database trusts your work instead of looking for another professional, it is a sign that your image and that of your office have a strong reputation and authority compared to your competitors.
The main strategy is practice, putting theories into action, which are important. We will show you some definitions to get started with legal marketing.
Set goals . You need to know where you want to go before you start walking. To do this, you need to stop for a moment and outline your goals. What results do you want to achieve in a certain time? Perhaps breaking down annual goals into smaller cycles can help motivate your team.