5 Cases That Show the Power of Storytelling

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Storytelling is a powerful way to connect with people and big brands have already understood that this is the new path for advertising.

A good Storytelling strategy is about people and not about products. Unlike an advertising piece that forces the individual to purchase a product or service, stories inspire and excite, forming an instant connection between the potential customer and the brand.

If you still don't know how to tell your brand's story, or you still don't kuwait whatsapp number database understand how your brand can use this tool to its advantage, get inspired by these five success stories!

Itaú – Searching for a child | Read to a child

In this campaign, Itaú Bank tells the story of Thompson, a boy who grew up in poverty, but his mother Rosângela, a recyclable material collector, always collected the books she found during the day. She read to her son, who grew up and graduated from a renowned educational institution in the United States.

The campaign reinforces the message that when you read to a child, they can pursue the future they want.

This story moved viewers and connected the brand with its purpose.

See the full story: https://youtu.be/By6CfVDPLwY

Coca-Cola | House Rules

Coca-Cola uses storytelling techniques masterfully. It’s not just today that it stopped selling soft drinks and started selling “happiness”. This branding strategy is completely connected to the stories it tells.

The campaigns are always stories that are familiar to viewers, such as Sunday lunches, meetings with friends, etc.

See one of the brand's campaigns: https://youtu.be/VgP3ciARQaQ



Volkswagen – Farewell to the Kombi

After 56 years, the Kombi, manufactured by Volkswagen, has been discontinued. In honor of the model's fans, the brand created a campaign where the Kombi itself narrates the moments it experienced alongside its owners.

An emotional campaign that showed Volks' empathy towards its customers, who lamented the end of the vehicle's production.

See the story of the Kombi: https://youtu.be/eqX-bIFoPCw



O Boticário – Believe in Beauty: The Beautiful Ex

Boticário has long understood that storytelling is what really connects it to its audience. In one campaign, it tells real stories of couples going through a divorce. During the ad, testimonies from the couple are broadcast and at that moment its audience identifies with the same reality as the participants in the campaign.

The brand's message to women is:

“Everything can end, except your self-confidence.”

This campaign had a huge impact and reinforced the brand's empathy with the reality of its consumers.

See the full campaign: https://youtu.be/r0vDe_Qq12Q

Dove Portraits of Real Beauty | Extended Edition

Dove is a brand of hygiene and beauty products. In one of its campaigns, it decided to conduct a social experiment in which women of different ages and ethnicities could describe themselves. In the end, it was noted that the participants in the campaign mentioned negative aspects of their appearance, such as wrinkles, moles, blemishes and scars, but when these same women described the other participants, they described beautiful and normal women.

Dove emphasizes with this campaign that women can have very harsh perceptions of themselves. Ultimately, the phrase that remains is: