You don't understand your audience
Posted: Mon Jan 06, 2025 3:49 am
Because a demand generation strategy considers every touchpoint in the buyer's journey, all the way through customer retention and upsells, you need to make sure you're marketing to high-fit prospects initially. If your leads are closing or your customers are quickly churning, you could have issues with your buyer personas.
Your website doesn't have conversion opportunities.
Too often, marketers make the mistake of thinking that accurate engineer database personas, great content and lots of web traffic is enough. To generate leads, you need to give your visitors the opportunity to offer some personal information in exchange for the valuable content you've created; you need conversion opportunities spread strategically across your website.
From planning to launch day, learn how to make your next redesign project a success with our Website Redesign Guide.
Your leads are not becoming customers.
After working tirelessly to fill the company's pipeline with leads, the most devastating thing a demand generation marketer can hear is that the leads they're bringing in aren't converting into customers. In this case, possible problems include:
Sales and marketing misalignment
Lack of sales enablement materials
Misunderstanding the customer journey
Meet with your sales team to better understand how they qualify leads and what they need from marketing for a more successful sale. Sales enablement is also an important strategy to implement according to the team's top support areas.
Your website doesn't have conversion opportunities.
Too often, marketers make the mistake of thinking that accurate engineer database personas, great content and lots of web traffic is enough. To generate leads, you need to give your visitors the opportunity to offer some personal information in exchange for the valuable content you've created; you need conversion opportunities spread strategically across your website.
From planning to launch day, learn how to make your next redesign project a success with our Website Redesign Guide.
Your leads are not becoming customers.
After working tirelessly to fill the company's pipeline with leads, the most devastating thing a demand generation marketer can hear is that the leads they're bringing in aren't converting into customers. In this case, possible problems include:
Sales and marketing misalignment
Lack of sales enablement materials
Misunderstanding the customer journey
Meet with your sales team to better understand how they qualify leads and what they need from marketing for a more successful sale. Sales enablement is also an important strategy to implement according to the team's top support areas.