28 Marketing KPIs You Need to Track
Posted: Mon Jan 06, 2025 4:20 am
We’ve said it once and we’ll say it again — when it comes to creating an effective marketing strategy, you need lots of data.
You also need a way of distilling that data down into manageable, actionable pieces so it can be used to contribute to the bigger picture. While there are endless ways to collect, organize, and analyze marketing data, there are definitely some common metrics that all marketers should be taking into account.
Not too long ago, the funnel was seen as the end-all-be-all of marketing performance.
But since the Inbound Conference of 2018, the flywheel has overseas chinese in usa data reigned supreme in the realm of inbound marketing strategy. While we thoroughly agree with the premise of the flywheel, we believe there is still merit to the insight and KPIs that the funnel relies on, more specifically how those metrics relate to each other.
Using those metrics, a business could gain valuable insight into how their marketing efforts were performing and adjust accordingly.
Table of Contents:
Introduction to Marketing KPIs
Company-Wide Marketing KPIs
Content Marketing KPIs
Email Marketing KPIs
Marketing Operations KPIs
Product Marketing KPIs
Paid Advertising KPIs
Essential Marketing Function KPIs
What Are Marketing KPIs?
Marketing key performance indicators (KPIs) are metrics that tell marketers how well (or poorly) their efforts are performing and if they’ve achieved — or are on pace to achieve — their goals. Marketing teams determine which KPIs to track depending on the campaign, the channel being used, and the goals of the campaign. Some common marketing KPI categories include:
Company-Wide Marketing KPIs
Content Marketing KPIs
Email Marketing KPIs
Marketing Ops KPIs
Product Marketing KPIs
Paid Advertising KPIs
Each category has a unique set of KPIs.
For example, content marketing KPIs will include organic traffic, SERP rankings, and bounce rate. For email marketing, you’ll typically track open rate, click-through rate (CTR), and unsubscribe rate.
You also need a way of distilling that data down into manageable, actionable pieces so it can be used to contribute to the bigger picture. While there are endless ways to collect, organize, and analyze marketing data, there are definitely some common metrics that all marketers should be taking into account.
Not too long ago, the funnel was seen as the end-all-be-all of marketing performance.
But since the Inbound Conference of 2018, the flywheel has overseas chinese in usa data reigned supreme in the realm of inbound marketing strategy. While we thoroughly agree with the premise of the flywheel, we believe there is still merit to the insight and KPIs that the funnel relies on, more specifically how those metrics relate to each other.
Using those metrics, a business could gain valuable insight into how their marketing efforts were performing and adjust accordingly.
Table of Contents:
Introduction to Marketing KPIs
Company-Wide Marketing KPIs
Content Marketing KPIs
Email Marketing KPIs
Marketing Operations KPIs
Product Marketing KPIs
Paid Advertising KPIs
Essential Marketing Function KPIs
What Are Marketing KPIs?
Marketing key performance indicators (KPIs) are metrics that tell marketers how well (or poorly) their efforts are performing and if they’ve achieved — or are on pace to achieve — their goals. Marketing teams determine which KPIs to track depending on the campaign, the channel being used, and the goals of the campaign. Some common marketing KPI categories include:
Company-Wide Marketing KPIs
Content Marketing KPIs
Email Marketing KPIs
Marketing Ops KPIs
Product Marketing KPIs
Paid Advertising KPIs
Each category has a unique set of KPIs.
For example, content marketing KPIs will include organic traffic, SERP rankings, and bounce rate. For email marketing, you’ll typically track open rate, click-through rate (CTR), and unsubscribe rate.