What is a Good Website Conversion Rate?

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Wondering “What is a good website conversion rate?” Let us tell you.

The average conversion rate for a website is between 2% and 5%. Conversion rates above 5% are considered “good” or above average. What’s more, leading brands in many industries are achieving much better results than 5%.

Remember that conversion rates may vary depending on the following factors:

Industry type (technology, information, finance, law, etc.)
Conversion goal (email subscriptions, payment, ad clicks, etc.)
Demographics of the target audience (occupation, income, age, etc.)
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Average Website Conversion Rate by Industry
What is the average website conversion rate?

The conversion rate of websites varies greatly by industry. While the average website conversion rate is between 2%-5%, some industries, like finance, see higher results.

Lower Middle Top
E-commerce 1.84% 3.71% 6.25%
B2B 2.23% 4.31% 11.70%
Law 1.07% 4.12% 6.46%
Finance 5.01% 11.19% 24.48%
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As you can see from the chart above, eCommerce sites have lower conversion rates, especially when compared to the top-tier finance. B2B (business-to-business) sites also rank higher, especially when you examine the top-tier.

It’s important to consider your industry when evaluating your conversion rates. For example, while a 6.25% conversion rate may put you in the top ecommerce rankings, it would be considered below average for the finance industry.

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Average Website Conversion Rates for E-commerce Sites
The average ecommerce conversion rate is between 2 percent and 4 percent. morocco whatsapp phone number Conversion rates for online retailers can also vary depending on the retail industry, competition, and demand.

Here is a breakdown of ecommerce website conversion rates by industry:

Sector Average Conversion Rate
Pet Care 3%
Cars and Motorcycles 1.59%
Kitchen and Home Appliances 2.86%
Sports and Recreation 1.54%
Food and Beverage 2.06%
Fashion Clothing and Accessories 1.63%
Health and Wellness 3.04%
Arts and Crafts 3.06%
Home Accessories and Gift Items 1.06%
Electrical and Commercial Equipment 0.78%
Baby and Child 0.39%
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The chart above shows how average ecommerce website co