Click-through rate changes that depend on SERP ranking

[JoynobAkter]

Google has made navigating search results much more convenient with the introduction of infinite scrolling, although the relationship between CTR and ranking positions has always seen the majority of clicks come from the top three listings. However, this could change as we move into 2024, and CTRs will likely be affected due to the simplicity of the various SERP pages.

Despite the fact that in recent years, zero-click searches have been a concern; recent data from SEMrush suggests that only about a quarter of searches ended without any clicks. As Google implements more featured afghanistan phone number snippets and queries like “People also ask,” CTRs (or “click-through rates”) may not be as affected as initially expected. To ensure visibility, it’s important that page titles, meta descriptions, and schema markup are all optimized to make your content more engaging and click-worthy in the SERPs. Additionally, while reaching page one should always be a primary goal, getting to page two or three is now more beneficial thanks to the constant scrolling.

✓ Optimize product pages for SEO
While Google has started to prioritize articles with more detailed information, product pages that don’t have as much detail will benefit in 2024. It can be beneficial to add drop-down menus, FAQs, ratings, and reviews to add more substance to the product page. Keywords in the product description can help, but also try to think about questions the customer has (e.g. whether they offer free shipping, details on returns and warranties, customer testimonials and reviews) to provide the customer with more detailed information.