Digital marketing trends for 2022
Posted: Mon Jan 06, 2025 5:29 am
Digital marketing and its trends change over time. For this reason, it is important to keep up to date with what is being done in this area. We invite you to continue reading to catch up on what is coming in digital marketing for 2022.
7 digital marketing trends for 2022
Trends for this year range from the use of innovative social malaysia phone data media sales tools to new ways of presenting yourself to communities. Check out the 7 digital marketing trends that are shaping 2022 below.
1. Podcast
The podcast industry has seen significant growth in recent years. In 2017, there were 245 million users who consumed content in this format, while in 2021 the number increased to 621 million worldwide. This makes podcasts an excellent tool to include in your digital marketing strategy.
This is a format that allows messages to be delivered in a different and much more immediate way than through social networks or browsing the web.
However, the content of the podcast must be valuable and able to capture the audience's attention. Once this is done, it is very likely that the listener will be waiting for the next episodes, achieving loyalty.
Podcasts achieve a connection with listeners that is not possible on other platforms. Therefore, this is an effective way to create communities, show authority and generate trust in consumers. Although it is not a sales tool as such, it does serve as an incentive for the user to make a future purchase.
7 digital marketing trends for 2022
Trends for this year range from the use of innovative social malaysia phone data media sales tools to new ways of presenting yourself to communities. Check out the 7 digital marketing trends that are shaping 2022 below.
1. Podcast
The podcast industry has seen significant growth in recent years. In 2017, there were 245 million users who consumed content in this format, while in 2021 the number increased to 621 million worldwide. This makes podcasts an excellent tool to include in your digital marketing strategy.
This is a format that allows messages to be delivered in a different and much more immediate way than through social networks or browsing the web.
However, the content of the podcast must be valuable and able to capture the audience's attention. Once this is done, it is very likely that the listener will be waiting for the next episodes, achieving loyalty.
Podcasts achieve a connection with listeners that is not possible on other platforms. Therefore, this is an effective way to create communities, show authority and generate trust in consumers. Although it is not a sales tool as such, it does serve as an incentive for the user to make a future purchase.