What is a multi-client study?

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Multi-client studies offer research focused on key industry trends and topics. Today we will learn about some of its main characteristics to see if it is the type of study you need to implement.

Each study is led by a team of research and france number screening subject matter experts who provide findings and recommendations that can be immediately applied to sales and marketing strategies.

A multi-client study, also known as syndicated studies , is conducted by multiple companies that fund, influence, focus on, and receive the results of the research, allowing them to gain important business insights at a fraction of the cost of having conducted the study on their own.

Benefits of conducting a multi-client study
Among the main benefits of conducting a multi-client study are the following:

With multi-client research, it is possible to obtain in-depth information about a specific industry, which allows companies to make better decisions.
Organizations can have objective information about the market, since the data collected comes from employees and customers.
It is possible to have an overview of the industry in general and the evaluation of good practices.
Organizations can collect reliable data as the selection of the study sample size is done accurately, allowing for solid statistical analysis.
Organizations can gain insights from industry experts to create value strategies.
The costs of conducting a multi-client study are much more affordable than conducting an individual market study .
The information provided by this research method and the detailed understanding of the market is a source of knowledge to position companies in a competitive market.
Uses of a multi-client study
A multi-client study can be carried out to meet different objectives. These include:

Organizations can update their database to identify companies that have the same line of business.
Get up-to-date information on market trends and competing organizations.
Gain insight into marketing and advertising strategies implemented by industry organizations.
Collect a large amount of data about the industry to conduct effective market research.