E-Commerce Conversion Rate Optimization Tactics
Posted: Mon Jan 06, 2025 6:15 am
Free shipping offers are one of the biggest influencers on customer purchasing decisions. According to one study, 24% of consumers are willing to spend more to qualify for free shipping.
Offering your customers free shipping not only helps you increase conversion rates, but also gives you a potential advantage over your competitors. If necessary, you can increase your product prices to cover the cost of free shipping.
2. Use High-Quality Product Images and Videos
man taking product picture with smartphone
Think about it. The only way people see the products they buy online is through images and videos.
In short, they cannot touch or try the product.
So, as an online retailer, the least you can do is to upload detailed and high-quality product images and videos and keep your website speed in mind.
3. Have a Cart Abandonment Strategy
The latest cart abandonment statistics show that the average cart abandonment rate is 69.80%, which is pretty high!
If your cart abandonment rate is high, meaning an item is added to the cart but the site is abandoned before the purchase is completed, you should start planning a strategy.
What can you do to win back customers who have abandoned their cart or encourage them to make a purchase?
Use exit intent popups
With Popupsmart you can create a free exit intent popup. Using the cameroon whatsapp phone number popup builder without writing code , you can detect users' abandonment intent and display your winback offer.
Create Free Popups with Popupsmart!
Create a follow-up email series
The content of your email is important, but an even more critical way to get high open rates is to create cart abandonment email subject lines that convert .
4. Test and Optimize Your Checkout Process
18% of online consumers abandon their shopping carts due to long and complicated checkout processes.
Keep forms simple and easy to fill out, and eliminate unnecessary ones. Showing an image of the item in their cart at checkout is also a great tactic to keep customers engaged.
In short, make sure to provide users with a seamless and easy-to-follow payment experience.
5. Offer Limited Time Coupons
Offering your customers free shipping not only helps you increase conversion rates, but also gives you a potential advantage over your competitors. If necessary, you can increase your product prices to cover the cost of free shipping.
2. Use High-Quality Product Images and Videos
man taking product picture with smartphone
Think about it. The only way people see the products they buy online is through images and videos.
In short, they cannot touch or try the product.
So, as an online retailer, the least you can do is to upload detailed and high-quality product images and videos and keep your website speed in mind.
3. Have a Cart Abandonment Strategy
The latest cart abandonment statistics show that the average cart abandonment rate is 69.80%, which is pretty high!
If your cart abandonment rate is high, meaning an item is added to the cart but the site is abandoned before the purchase is completed, you should start planning a strategy.
What can you do to win back customers who have abandoned their cart or encourage them to make a purchase?
Use exit intent popups
With Popupsmart you can create a free exit intent popup. Using the cameroon whatsapp phone number popup builder without writing code , you can detect users' abandonment intent and display your winback offer.
Create Free Popups with Popupsmart!
Create a follow-up email series
The content of your email is important, but an even more critical way to get high open rates is to create cart abandonment email subject lines that convert .
4. Test and Optimize Your Checkout Process
18% of online consumers abandon their shopping carts due to long and complicated checkout processes.
Keep forms simple and easy to fill out, and eliminate unnecessary ones. Showing an image of the item in their cart at checkout is also a great tactic to keep customers engaged.
In short, make sure to provide users with a seamless and easy-to-follow payment experience.
5. Offer Limited Time Coupons