Google Analytics will stop storing

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There are currently 475,311 websites using Google Analytics in Spain, and worldwide this figure rises to 75 million. Google's analysis tool is very useful for understanding the behavior of the page and for deciphering what traffic reaches the website.

With it, users know at all times what strategies they can follow on their web spaces, such as detecting the best time to publish new content based on the number of interactions it will receive, discovering why the audience is rejecting the website and leaving it without interacting, and checking what devices they use to access the website.

However, new hits and history starting July 1, so these nepal number screening more than 475,000 pages that use its metrics may lose all the accumulated information if urgent measures are not taken.

In order to address this situation, the digital marketing agency Exprimenet has launched the first technological solution worldwide that allows you to extract and store the entire Google Analytics history to access it at any time. These are two tools that offer the opportunity to know what data the website has been storing throughout its history through an intuitive and very accessible interface. Let's take a closer look at how these tools work.

Companies may lose all the information accumulated on their websites if they do not take urgent measures
Google Analytics will stop storing new hits and historical data to be measured from July. There are less than three months left for companies with websites that use this tool to get to work.

From July 1st, all data processed in Google Analytics will only be available for a period of six months. Does this mean that Google is going to abandon its analysis tools? No, far from it. What it means is that a new tool is going to appear, Google Analytics 4, or GA4.
But the reality behind this new development is that GA4 is not an update of the well-known Google Analytics, but rather a new generation measurement solution. Its functionality is completely different from the current system, so all stored data will disappear . This is clarified by Vicente Palacios, partner and consultant at Exprimenet.

What does this marketing agency offer?
The agency and consultancy Exprimenet has developed a technological solution consisting of two tools: Back Up Universal Analytics and Visual Universal Analytics. With the first we can access the data history and store it externally. In the case of Visual Universal Analytics, its function is to create dashboards and interactive analysis from this data. It offers a very manageable and easily interpretable interface.

Exprimenet has launched a software that can be adapted to all types of websites and businesses, regardless of their sector and size. It is its response to Google Analytics, which is advising companies to export all the data from the reports generated. The problem with Google's tool is that it does not provide a solution for global export, and its proposal is limited to only 5,000 records.

What can happen when trying to migrate data to GA4?
Jorge Palacios points out seven problems that can arise from attempting to migrate to Google Analytics 4. The first is clear: if you don't act correctly, companies can lose the complete history of the data generated.

In addition, companies will be unable to make historical comparisons between periods. The migration will also make the data visualization interface disappear, with the resulting loss of graphs, tables or the option of personal selection.

On the other hand, reporting systems connected to Analytics Universal will no longer provide information. And assuming that GA4 is successful, this system does not collect events, conversions or connections as the Exprimenet tool does.

Finally, audience work cannot be exported to GA4 and reporting systems will have to be set up from scratch. All of these issues are of vital importance to many companies, because they can impact advertising investment, the selection of communication channels, the promotion of certain articles or others, or the detection of the best strategies to attract traffic to the website.

Exprimenet, which has its headquarters in Valencia, has accumulated almost 400 clients from different parts of the world in its 18 years of history. Among its milestones, beyond this revolutionary technological solution, is its high average reach ratio of target users, around 90%. The consultancy works daily to strengthen and promote digital channels through analysis, development, data and strategy with a focus on omnichannel.