What’s the difference? Mailchimp’s predictive analytics are simple and easy to use. The interface sorts customers into three categories based on customer lifetime value (CLV). Klaviyo’s are more sophisticated — and intimidating. Klaviyo analytics rely more on spectrums than categories, and encompass metrics beyond CLV, like churn risk. Klaviyo will predict a customer’s gender. Mailchimp, not so much. Testing: Similar Functionality, Different Pricing Marketers are smart, but
and it can be hard to know what kind of email will perform best. Should a finland number screening newsletter appear to come directly from a founder’s email address or from the general marketing email? Should the background be gray or blue? Should the subject line include an emoji? Both Mailchimp and Klaviyo offer testing to take the guesswork out of email creation. Mailchimp offers manual and automatic A/B tests. A/B tests are available starting with Mailchimp’s Essentials plan. It’s possible to test subject lines, sender names, content and send time. It’s also possible to select the percentage of an email list that will receive the test. Source: Mailchimp Mailchimp’s A/B testing feature includes three variations with every email, so you could try three different subject lines or send times on each send.
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