3 reasons why email marketing is relevant for inbound marketing
Posted: Tue Dec 03, 2024 10:57 am
Are you familiar with the concept of inbound marketing? Consumers are increasingly digitalized and equipped with technological devices of all kinds: that is why old marketing models have already lost effectiveness in the face of new ones where the proportion of useful content and information predominates.
Understanding the inbound marketing process
It is precisely this model which is understood as inbound marketing (“inbound marketing”) in contrast to outbound marketing (“outbound marketing”).
Inbound marketing is any marketing tactic that relies on attracting people's interest rather than "buying" them. This is in contrast to outbound marketing, which is any tactic pharmacies email list that accidentally pushes services and products on potential consumers.
Inbound marketing is about converting people outside your company into active promoters or customers.
One of the principles of inbound strategy is the creation of valuable content. It is a subtle and progressive way of connecting with diverse audiences based on their needs and their searches for information on the Internet.
According to Hubspot , a leading company in inbound marketing services, the inbound methodology is developed as follows:
The inbound marketing process, according to Hubspot
The inbound marketing process, according to Hubspot
According to the model shown, content generation is the key to achieving the 4 goals or tasks of inbound marketing:
Attract : We attract qualified people to become clients.
Convert : transform visitors into leads or contacts.
Close : Make communication more direct and specific to convert leads into customers.
Delight : The goal is to get repeat customers who recommend you to their circles of influence.
So, what is the role of mailing in the inbound process?
We have already talked about how content is the key to the entire inbound marketing process. Mailing (and therefore newsletters) become especially important when we manage to convert visitors into subscribers, who leave their data on a landing page or subscription form.
How to combine social media with email marketing and convert your followers into subscribers
This is where we can continue to guide the user by sending newsletters so that they go from being simple leads to clients.
In fact, there are many people who wonder if email is really relevant within the inbound process. At Mittum we can tell you that it is, without a doubt.
And there may be plenty of reasons, but if we limit ourselves to 3 simple points, we find that:
According to Hubspot itself, there are more than 4 billion email accounts in the world today ; quite simply, there is no other marketing channel with a higher adoption volume than this one.
Email is a personal channel. While Google and Facebook may change the way results are indexed and displayed, with email the user always has a one-to-one relationship with the people (or brands) they email with.
It is important to mention that, according to Hubspot itself, email marketing has a return on investment of 4300% (in other words, for every dollar invested, 43 are returned). Doesn't that sound like a good deal to you?
Understanding the inbound marketing process
It is precisely this model which is understood as inbound marketing (“inbound marketing”) in contrast to outbound marketing (“outbound marketing”).
Inbound marketing is any marketing tactic that relies on attracting people's interest rather than "buying" them. This is in contrast to outbound marketing, which is any tactic pharmacies email list that accidentally pushes services and products on potential consumers.
Inbound marketing is about converting people outside your company into active promoters or customers.
One of the principles of inbound strategy is the creation of valuable content. It is a subtle and progressive way of connecting with diverse audiences based on their needs and their searches for information on the Internet.
According to Hubspot , a leading company in inbound marketing services, the inbound methodology is developed as follows:
The inbound marketing process, according to Hubspot
The inbound marketing process, according to Hubspot
According to the model shown, content generation is the key to achieving the 4 goals or tasks of inbound marketing:
Attract : We attract qualified people to become clients.
Convert : transform visitors into leads or contacts.
Close : Make communication more direct and specific to convert leads into customers.
Delight : The goal is to get repeat customers who recommend you to their circles of influence.
So, what is the role of mailing in the inbound process?
We have already talked about how content is the key to the entire inbound marketing process. Mailing (and therefore newsletters) become especially important when we manage to convert visitors into subscribers, who leave their data on a landing page or subscription form.
How to combine social media with email marketing and convert your followers into subscribers
This is where we can continue to guide the user by sending newsletters so that they go from being simple leads to clients.
In fact, there are many people who wonder if email is really relevant within the inbound process. At Mittum we can tell you that it is, without a doubt.
And there may be plenty of reasons, but if we limit ourselves to 3 simple points, we find that:
According to Hubspot itself, there are more than 4 billion email accounts in the world today ; quite simply, there is no other marketing channel with a higher adoption volume than this one.
Email is a personal channel. While Google and Facebook may change the way results are indexed and displayed, with email the user always has a one-to-one relationship with the people (or brands) they email with.
It is important to mention that, according to Hubspot itself, email marketing has a return on investment of 4300% (in other words, for every dollar invested, 43 are returned). Doesn't that sound like a good deal to you?