P&G launches Head & Shoulders Anti-Itch: What is the positioning strategy in Peru?
Posted: Mon Jan 06, 2025 9:01 am
The new presentation comes in a translucent bottle and deposits nutrients in the hair; while the anti-dandruff active ingredient travels directly to the scalp, eliminating dandruff and its most common symptoms.
Head & Shoulders ( H&S ) has always been known for its jamaica number screening professional dandruff prevention. That's why the Procter & Gamble ( P&G ) brand promotes that each of its products is more aligned with the health sector. The main focus of its shampoo revolves around scalp care, but that made its formula too strong for a group of users who couldn't use it daily.
In light of this discovery, H&S decided to renew its formula with a more consumer-friendly one, implementing smart technology that is just as effective. To do so, it set two objectives: to solve scalp problems other than dandruff (dryness, itching and oiliness) and to increase the frequency of use of the product.
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Load more
How did he get it?
The brand modified its anti-dandruff active ingredient for the launch of Head & Shoulders Anti-Itch, which contains Piroctone Olamine. This new intelligent formula deposits nutrients into the hair, while the anti-dandruff active ingredient travels directly to the scalp.
The packaging has also been updated with a different bottle, which is not white but rather translucent. This is the first presentation that includes the new formula designed for the company's target audience.
Head & Shoulders ( H&S ) has always been known for its jamaica number screening professional dandruff prevention. That's why the Procter & Gamble ( P&G ) brand promotes that each of its products is more aligned with the health sector. The main focus of its shampoo revolves around scalp care, but that made its formula too strong for a group of users who couldn't use it daily.
In light of this discovery, H&S decided to renew its formula with a more consumer-friendly one, implementing smart technology that is just as effective. To do so, it set two objectives: to solve scalp problems other than dandruff (dryness, itching and oiliness) and to increase the frequency of use of the product.
READ ALSO
“Leave them Old Spice”: the new campaign from the well-known brand that invites the Three Wise Men to use their deodorants
Zendaya stars in Louis Vuitton's new collaboration with Murakami
Instagram and Artificial Intelligence: A combination that puts an end to originality or expands the boundaries of creativity?
Load more
How did he get it?
The brand modified its anti-dandruff active ingredient for the launch of Head & Shoulders Anti-Itch, which contains Piroctone Olamine. This new intelligent formula deposits nutrients into the hair, while the anti-dandruff active ingredient travels directly to the scalp.
The packaging has also been updated with a different bottle, which is not white but rather translucent. This is the first presentation that includes the new formula designed for the company's target audience.