What was the goal of Rijksmuseum.nl and what change did you want to bring about?
Posted: Mon Jan 06, 2025 9:10 am
Dutch Interactive Awards 2013
On May 16, the fourth time the prizes for the very best interactive work of the past year will be awarded during the Dutch Interactive Awards (DIA). The jury will not only look at design and creativity, but also at the result and the construction of the project.
In this series we interview five nominees about their project: their goals, challenges and the final result. And why should this particular initiative DIA win? The website Rijksmuseum.nl is nominated in the category 'Best brand'.
“The Rijksmuseum’s vision is: ‘our collection belongs to everyone’. With this challenging vision, the Rijksmuseum distinguishes itself as a challenger in the sector. Their mission is to bring the collection as close to the people as possible, both in the museum and online. With the reopening of the physical museum as momentum, the vision led to a daring starting point for the new website: releasing 125,000 high-resolution images so that everyone can carry a piece of the collection with them. Our challenge was to create a concept so that the collection would truly belong to the public. With the leading Rijksstudio, the collection comes super close. switzerland phone dataCreate your own collections, zoom in razor-sharp, cut out details and print them yourself on canvas, your laptop cover or even your car: it’s all possible.”
What were the main challenges and how did you tackle them?
“Many eyes of the Rijks, Fabrique and Q42 were focused on a groundbreaking result that would do justice to the name of the renewed Rijksmuseum. The large group of stakeholders, each with their own ambitions, made it a challenge to get and keep everyone on the same page. Designing for 80% of the visitors was the central concept for the new site. Ensuring that the site feels simple was a challenge until the end. Especially for an organisation that has over 1 million objects in its collection and wants to tell a lot about it to many different target groups.
On May 16, the fourth time the prizes for the very best interactive work of the past year will be awarded during the Dutch Interactive Awards (DIA). The jury will not only look at design and creativity, but also at the result and the construction of the project.
In this series we interview five nominees about their project: their goals, challenges and the final result. And why should this particular initiative DIA win? The website Rijksmuseum.nl is nominated in the category 'Best brand'.
“The Rijksmuseum’s vision is: ‘our collection belongs to everyone’. With this challenging vision, the Rijksmuseum distinguishes itself as a challenger in the sector. Their mission is to bring the collection as close to the people as possible, both in the museum and online. With the reopening of the physical museum as momentum, the vision led to a daring starting point for the new website: releasing 125,000 high-resolution images so that everyone can carry a piece of the collection with them. Our challenge was to create a concept so that the collection would truly belong to the public. With the leading Rijksstudio, the collection comes super close. switzerland phone dataCreate your own collections, zoom in razor-sharp, cut out details and print them yourself on canvas, your laptop cover or even your car: it’s all possible.”
What were the main challenges and how did you tackle them?
“Many eyes of the Rijks, Fabrique and Q42 were focused on a groundbreaking result that would do justice to the name of the renewed Rijksmuseum. The large group of stakeholders, each with their own ambitions, made it a challenge to get and keep everyone on the same page. Designing for 80% of the visitors was the central concept for the new site. Ensuring that the site feels simple was a challenge until the end. Especially for an organisation that has over 1 million objects in its collection and wants to tell a lot about it to many different target groups.