Videos are great tools to convey your message, I expect you have understood this by now. Obviously, in addition to using videos to educate and guide the interests of our audience, we can also use them to promote our new products .
At this link you can find a perfect example of how to use Facebook videos to promote a new product . In just 17 seconds Mailchimp is able to tell the whole story of its new product, the SNAP application, making its usefulness immediately clear.
Of course, we're not all Mailchimp, so I'll leave you with a few additional ideas:
Launch Recording – If you’re hosting an event, in addition to streaming, you could use Facebook to post key clips of your product launch;
customer reviews – ask your own customers to record their own review of your product and post the video on Facebook, you will certainly gain credibility;
single feature exposure – your product is complex and can't be described in 17 seconds? No problem, as I advised you before, organize a series of contents to share over time
Is it really worth it?
Before concluding I would like to warn you of the risk of this technique. It is now known that Facebook is counting india whatsapp resource views as if there were no tomorrow, too bad that 85% of these do not exceed 3 seconds of viewing .
Despite the new life that this media has seen within this social network, as we said at the beginning people are furious within this platform and it is difficult to keep them focused on a single topic.
From my point of view the answer is yes, without a doubt. Sure the videos can be republished elsewhere, like your blog or your YouTube channel; but publishing also on Facebook will allow you to get in touch with a different segment of the public and you will be able to build new relationships!
For example, since we started posting videos regularly, our SkillsAndMore page has grown a lot and we are seeing a lot more engagement than when we were just posting links. As with all strategies that need to be applied to an existing promotional campaign, my advice is to start as early as possible and keep an eye on the metrics you are able to develop.
If you see that this new activity brings growth within your project, why stop?
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