Why should this initiative win the Dutch Interactive Awards?
Posted: Mon Jan 06, 2025 9:20 am
What results have you achieved with the initiative and how was this measured?
“When introducing a new truck, it is important to increase brand and product awareness. There are clear peaks in social media use and website visits during events such as the IAA (Internationale Automobil Ausstellung) and after the RTL News broadcast of 3 April 2013 (Prince Willem-Alexander opens the new DAF line). We encourage the end user to click through to YouTube or Flickr, by combining all media on the campaign page. We are therefore seeing a huge increase in visits on these channels. The video about the interior has now generated more than 105,000 views on the YouTube channel and even older videos were viewed between 300 and 1,000 times. The DAF YouTube channel now has 1,500 subscribers. The photos of the IAA event were viewed 12,500 times on Flickr, with a photo being opened an average of 18.8 times.
Who contributed to the success of New DAF XF?
“In order to provide DAF Trucks with the best possible service, a dedicated team with experience in campaign sites was formed around the customer. The kick-off took place at the customer’s location after the concept presentation. The creative team worked intensively with the customer for a number of days, which gave them a good impression of DAF Trucks. As a team, we were also invited to the DAF XF Experience, where we really got to know the new truck.”
DAF XF
“We have set up a successful campaign site in a short period of time. The fact that the client’s objectives have been achieved and exceeded is the most important achievement for us. The way we work together makes it a special project for us. For example, we went to work on location at DAF with a team. The product was still in full development and the knowledge about the new truck was only available internally at DAF. In addition, a strong bond was created between Mirabeau and DAF during the project. At the moment, we are working hard to translate the content of the campaign website to the new DAF corporate environment. The current campaign site will then disappear and the entire Euro 6 line can then be found on the new website.”
DAF XF
The jury & other contenders
This year, the independent jury of the Dutch Interactive Awards again consists of heavyweights in online commerce and media, such as the Senior Manager of Interpolis, the COO of thailand phone data Layar, the Manager Online Marketing of Nuon, the Chief Ventures Officer of Wetransfer and the SVP E-commerce of KLM.
The jury of the Dutch Interactive Awards usually pays a lot of attention to the results achieved in relation to the objective. All nominees have therefore provided a separate fact sheet with successes and KPIs prior to the jury presentation. In addition to the four fixed components concept, design, construction and result, the cases will also be assessed this year on interactivity and optimization. The main thing here is that the projects invite interaction with the visitor and that active consideration is given to how to continuously improve this.
The other contenders in this category are Melkunie Koeienbingo , KLM Must See Map , The best Disney game in the Netherlands and Het Groene Huis . Also read the other articles from the DIA 2013 series .
“When introducing a new truck, it is important to increase brand and product awareness. There are clear peaks in social media use and website visits during events such as the IAA (Internationale Automobil Ausstellung) and after the RTL News broadcast of 3 April 2013 (Prince Willem-Alexander opens the new DAF line). We encourage the end user to click through to YouTube or Flickr, by combining all media on the campaign page. We are therefore seeing a huge increase in visits on these channels. The video about the interior has now generated more than 105,000 views on the YouTube channel and even older videos were viewed between 300 and 1,000 times. The DAF YouTube channel now has 1,500 subscribers. The photos of the IAA event were viewed 12,500 times on Flickr, with a photo being opened an average of 18.8 times.
Who contributed to the success of New DAF XF?
“In order to provide DAF Trucks with the best possible service, a dedicated team with experience in campaign sites was formed around the customer. The kick-off took place at the customer’s location after the concept presentation. The creative team worked intensively with the customer for a number of days, which gave them a good impression of DAF Trucks. As a team, we were also invited to the DAF XF Experience, where we really got to know the new truck.”
DAF XF
“We have set up a successful campaign site in a short period of time. The fact that the client’s objectives have been achieved and exceeded is the most important achievement for us. The way we work together makes it a special project for us. For example, we went to work on location at DAF with a team. The product was still in full development and the knowledge about the new truck was only available internally at DAF. In addition, a strong bond was created between Mirabeau and DAF during the project. At the moment, we are working hard to translate the content of the campaign website to the new DAF corporate environment. The current campaign site will then disappear and the entire Euro 6 line can then be found on the new website.”
DAF XF
The jury & other contenders
This year, the independent jury of the Dutch Interactive Awards again consists of heavyweights in online commerce and media, such as the Senior Manager of Interpolis, the COO of thailand phone data Layar, the Manager Online Marketing of Nuon, the Chief Ventures Officer of Wetransfer and the SVP E-commerce of KLM.
The jury of the Dutch Interactive Awards usually pays a lot of attention to the results achieved in relation to the objective. All nominees have therefore provided a separate fact sheet with successes and KPIs prior to the jury presentation. In addition to the four fixed components concept, design, construction and result, the cases will also be assessed this year on interactivity and optimization. The main thing here is that the projects invite interaction with the visitor and that active consideration is given to how to continuously improve this.
The other contenders in this category are Melkunie Koeienbingo , KLM Must See Map , The best Disney game in the Netherlands and Het Groene Huis . Also read the other articles from the DIA 2013 series .