Is ranking that easy?
Posted: Mon Jan 06, 2025 9:24 am
Make the results indexable for Google
An example: someone searches within the main category 'pants' and uses the filter option 'colour' to sort the assortment by only blue pants. Then that person is shown a results page with only blue pants. In an optimal situation, this results page with 'blue pants' is indexable by Google (and also optimised) so that this page can actually appear as a result in the Google search results when a user searches for 'blue pants'.
Optimize your URLs
Furthermore, it is important to optimize the URLs of the result pages in addition to making them indexable. For example, a non-optimized URL based on the filter option looks like this:
This is a very long URL. The only things Google can recognize this page by is that it belongs to men's fashion and jeans because these words are at the very beginning of the URL. The brand and color that were selected as a filter option in this case, are nowhere to be found in the URL, which means that Google will have a much harder time linking this page to the brand in combination with the color.
This makes organic ranking on the specific product much more difficult than if the URL of the results page looked like this:
In this fictional example, the URL structure has been tunisia phone data optimized to allow Google to better index it based on topic and content.
Besides the fact that the URL of the page is a very important factor in ranking in organic results, a good URL structure alone is in most cases not enough to score optimally for the product in question.
This possibility is greatly increased when the results page, in addition to a correct URL, is also provided with a correct title and quality content that specifically addresses the content of the page.
In the example above, this would mean a piece of text on the page specifically about the 'jeans' from 'brand X' in the colour 'blue'. With content of sufficient length and quality, the chances of ranking in top positions for those specific products are much greater.
An example: someone searches within the main category 'pants' and uses the filter option 'colour' to sort the assortment by only blue pants. Then that person is shown a results page with only blue pants. In an optimal situation, this results page with 'blue pants' is indexable by Google (and also optimised) so that this page can actually appear as a result in the Google search results when a user searches for 'blue pants'.
Optimize your URLs
Furthermore, it is important to optimize the URLs of the result pages in addition to making them indexable. For example, a non-optimized URL based on the filter option looks like this:
This is a very long URL. The only things Google can recognize this page by is that it belongs to men's fashion and jeans because these words are at the very beginning of the URL. The brand and color that were selected as a filter option in this case, are nowhere to be found in the URL, which means that Google will have a much harder time linking this page to the brand in combination with the color.
This makes organic ranking on the specific product much more difficult than if the URL of the results page looked like this:
In this fictional example, the URL structure has been tunisia phone data optimized to allow Google to better index it based on topic and content.
Besides the fact that the URL of the page is a very important factor in ranking in organic results, a good URL structure alone is in most cases not enough to score optimally for the product in question.
This possibility is greatly increased when the results page, in addition to a correct URL, is also provided with a correct title and quality content that specifically addresses the content of the page.
In the example above, this would mean a piece of text on the page specifically about the 'jeans' from 'brand X' in the colour 'blue'. With content of sufficient length and quality, the chances of ranking in top positions for those specific products are much greater.