Everything is fucked, I guess I am OK
slide-18-638International trend watcher Tom Palmaerts of Trendwolves got straight to the point: young people have little confidence in the future. The only thing they can do is hope that they will make it. Hope is important. But what gives young people today hope? Education certainly does not, nor does increasing unemployment. According to Palmaerts, the current generation is addicted to apocalyptic thinking and is preparing to take up the fight. Away with the polished ideal of beauty, the beautiful clothes, the beaten path and the excessive civilization.
ow do you start a conversation on Twitter about a low-interest topic like car insurance?
As a Twitter user for a company, I try not only to share relevant content with the target group, but also to actively seek out conversation. I tweet on behalf of Allsecur at @AllsecurNL. There is also a webcare team ready every day to answer questions and complaints on Twitter and other social media channels as quickly as possible. We receive a few questions per week on Twitter. That is still little conversation, it is mainly responding to questions from customers.
I asked myself: how do I really actively engage in dialogue with motorists on Twitter from the corporate account? Success stories such as the initiative of Blogpraat with their weekly Twitter chat about blogging inspire me. And what do you think of the gigantic Twitter success of the American shoe retailer Zappos where the CEO and many employees actively tweet and answer all customer questions about shoes?
Shoes are of course more interesting than your uganda phone data car insurance, I understand that. But just like shoes, car insurance is now also increasingly being bought online. There are hundreds of people online every day who have questions about their car and car insurance, because people who are looking for a good car insurance mainly orient themselves online.
How do you be transparent & accessible on social media?
Even though consumers are mainly orienting themselves online in the area of insurance, they do not (yet) choose Twitter as a medium to ask their questions compared to other themes. This may be because many insurers have only recently or not yet been active on social media, with exceptions such as OHRA and Interpolis. They have been active on Twitter for years, but they too mainly respond to questions that come their way.
And many questions still have to be handled over the phone, because personal data is needed to handle a complaint or answer a question. How do you, as an insurer, be truly transparent and accessible on social media and proactively engage in dialogue with your target group.
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