Create your own story: an invitation from UC to become change agents who lead their future
Posted: Mon Jan 06, 2025 9:40 am
For its 2024 admissions process, the university has decided to highlight its academic advantages that promote the training of professionals who positively impact the world .
Create your own story , a new campaign that highlights all kuwait number screening the skills that students develop in their university life. A unique and characteristic path for UC students, which invites them to consider the possibility of being positive agents of change for society, overcoming challenges to achieve their dreams and thus create their own story.
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The creative route behind the idea
As part of the communication initiatives, a TV spot was developed that draws a parallel between the gaming world and real life. The campaign has a narrative focused on 3 dimensions or levels that UC students have as a distinctive feature; to show them, the visual resource of gaming is used to exemplify how to overcome levels while acquiring new skills.
In this way, we see a student who starts from a virtual reality and will advance through these 3 levels to acquire skills of: self-knowledge , the student is prepared to become aware of his identity (strengths, weaknesses and preferences) and begin to build his future; confidence , the UC provides the tools for the student to have a solid self-esteem, to work in a team and lead solutions to interdisciplinary challenges; as well as creativity and transformative vision , students will discover their great capacity to create and transform problems into opportunities where they learn to adapt to change.
Create your own story , a new campaign that highlights all kuwait number screening the skills that students develop in their university life. A unique and characteristic path for UC students, which invites them to consider the possibility of being positive agents of change for society, overcoming challenges to achieve their dreams and thus create their own story.
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Load more
The creative route behind the idea
As part of the communication initiatives, a TV spot was developed that draws a parallel between the gaming world and real life. The campaign has a narrative focused on 3 dimensions or levels that UC students have as a distinctive feature; to show them, the visual resource of gaming is used to exemplify how to overcome levels while acquiring new skills.
In this way, we see a student who starts from a virtual reality and will advance through these 3 levels to acquire skills of: self-knowledge , the student is prepared to become aware of his identity (strengths, weaknesses and preferences) and begin to build his future; confidence , the UC provides the tools for the student to have a solid self-esteem, to work in a team and lead solutions to interdisciplinary challenges; as well as creativity and transformative vision , students will discover their great capacity to create and transform problems into opportunities where they learn to adapt to change.