Why content marketing?
Posted: Mon Jan 06, 2025 9:45 am
You may be wondering why you should use content marketing at all. We live in a time where word-of-mouth and social media are of great importance and you can reach target groups with valuable and effective content via various platforms. In addition, it contributes to the brand awareness of your organization. You give your target groups a reason to talk about your brand, product or service.
Points of attention
There are a number of points of attention that you should take into account. With content marketing it is important that you tell your unique story and are to-the-point. Because the infographic shows that visitors to your website will be more likely to stay longer if you can convince them within 3 minutes. So make sure you have a clear and powerful story, but also unique content to distinguish yourself from others.
The visualization shows that when you offer unique content, people not only interact with you, but you also encourage them to take action. You can achieve this by running promotions on your website, sending newsletters that encourage readers to take action, or collecting fans via your social media platforms.
Visualize
Also know that content is more than just words. Communicate via images, use images, infographics and videos. 'When an image is worth 1,000 words, a 1-minute video is worth 1.8 million uk phone data words', according to the makers of the infographic. It is also important to distinguish yourself with authentic images when using visual content. Frankwatching author Marije Brom provides a number of tools in her article to successfully use visual content.
Want to read more about how your business can successfully use content marketing? Scroll down quickly to view the infographic. Click on the image for a larger version.
The Importance of Content Marketing [Infographic]
Follow the entire series Infographic Day . Are you a fan of infographics? Then also follow the Pinterest account of Frankwatching . Here we collect the best infographics, screencasts and visuals about online and social.
Points of attention
There are a number of points of attention that you should take into account. With content marketing it is important that you tell your unique story and are to-the-point. Because the infographic shows that visitors to your website will be more likely to stay longer if you can convince them within 3 minutes. So make sure you have a clear and powerful story, but also unique content to distinguish yourself from others.
The visualization shows that when you offer unique content, people not only interact with you, but you also encourage them to take action. You can achieve this by running promotions on your website, sending newsletters that encourage readers to take action, or collecting fans via your social media platforms.
Visualize
Also know that content is more than just words. Communicate via images, use images, infographics and videos. 'When an image is worth 1,000 words, a 1-minute video is worth 1.8 million uk phone data words', according to the makers of the infographic. It is also important to distinguish yourself with authentic images when using visual content. Frankwatching author Marije Brom provides a number of tools in her article to successfully use visual content.
Want to read more about how your business can successfully use content marketing? Scroll down quickly to view the infographic. Click on the image for a larger version.
The Importance of Content Marketing [Infographic]
Follow the entire series Infographic Day . Are you a fan of infographics? Then also follow the Pinterest account of Frankwatching . Here we collect the best infographics, screencasts and visuals about online and social.