Knowledge is more powerful
Posted: Mon Jan 06, 2025 9:50 am
Alphenaar notes: “Many knowledge workers from the ICT sector spend idle hours or free time on improving their knowledge. A good thing. But what I want is for them to also use part of this time to share their knowledge. And then preferably via strong blog posts!” He formulates the following step-by-step plan for content marketing:
Step 1: Training
First, the staff learns why they should share knowledge, what it will bring them and how a blog article is structured. This is followed by writing training and a lesson in storytelling.
Step 2: grouping knowledge
The knowledge present among employees is examined. What do they know and what trends and developments do they observe?
Step 3: Compose a content agenda
The order and time schedule for blogging about certain topics is determined. This is noted in a content agenda.
Step 4: writing
For many ICT companies this may be the sore point: not everyone is a born writer. Note: practice makes perfect. Positive feedback from outside provides motivation to write blogs more beautifully, sharply and more focused.
Step 5: Publishing
When the blog is ready, it is published on your own website, external websites or social media.
Soon a second sharp comment from Maarten van der Boon appears on the Twitter wall.
maartenvanderboon
Social networks influence IT ukraine phone data decision-making process
During the drinks, Maarten once again emphasizes the importance of an influential network: knowledge is valuable, but where would we be without our connections? Marcel Molenaar, Head of Marketing Solutions at LinkedIn Benelux, seems to be heading in the same direction in his presentation: social networks influence the IT decision-making process. In fact, 58% of IT decision-makers use social networks to gain knowledge from qualified acquaintances in their network. This powerful knowledge is thus obtained via powerful acquaintances.
martin miller
Slide from Marcel Molenaar's presentation.
Step 1: Training
First, the staff learns why they should share knowledge, what it will bring them and how a blog article is structured. This is followed by writing training and a lesson in storytelling.
Step 2: grouping knowledge
The knowledge present among employees is examined. What do they know and what trends and developments do they observe?
Step 3: Compose a content agenda
The order and time schedule for blogging about certain topics is determined. This is noted in a content agenda.
Step 4: writing
For many ICT companies this may be the sore point: not everyone is a born writer. Note: practice makes perfect. Positive feedback from outside provides motivation to write blogs more beautifully, sharply and more focused.
Step 5: Publishing
When the blog is ready, it is published on your own website, external websites or social media.
Soon a second sharp comment from Maarten van der Boon appears on the Twitter wall.
maartenvanderboon
Social networks influence IT ukraine phone data decision-making process
During the drinks, Maarten once again emphasizes the importance of an influential network: knowledge is valuable, but where would we be without our connections? Marcel Molenaar, Head of Marketing Solutions at LinkedIn Benelux, seems to be heading in the same direction in his presentation: social networks influence the IT decision-making process. In fact, 58% of IT decision-makers use social networks to gain knowledge from qualified acquaintances in their network. This powerful knowledge is thus obtained via powerful acquaintances.
martin miller
Slide from Marcel Molenaar's presentation.