Gen Z users flee from advertising and hide in Discord and WhatsApp groups
Posted: Mon Jan 06, 2025 9:53 am
Social media is becoming less “social” and more media-driven, with more advertising to the detriment of organic content. Some experts are already documenting how users (and potential consumers) are coping with this change.
In 2024, social media users may be less willing to comment lebanon number screening on a post publicly and more likely to send that post to friends for private discussion. Since these are closed, semi-private communities, the change cannot be exactly quantified.
However, research from audience analytics firm GWI reveals that time spent on social media has hit a ceiling, with daily time spent on social media declining globally.
This is how Gen Z users avoid advertising
In the US alone, it has seen a slight increase from two hours and twelve minutes per day in the first quarter of 2022 to two hours and thirteen minutes in the first quarter of last year 2023.
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Meanwhile, the number of WhatsApp mobile users continues to rise, reaching two billion monthly active users worldwide in February 2022 before reaching 2.78 billion in June, according to Statista.
It’s not just that people are chatting in DMs. Marketers are grappling with the degradation of universal water cooler moments, forcing them to adapt and find niche communities as cultural fragments. That said, finding pathways to communities will be even more important next year.
In 2024, social media users may be less willing to comment lebanon number screening on a post publicly and more likely to send that post to friends for private discussion. Since these are closed, semi-private communities, the change cannot be exactly quantified.
However, research from audience analytics firm GWI reveals that time spent on social media has hit a ceiling, with daily time spent on social media declining globally.
This is how Gen Z users avoid advertising
In the US alone, it has seen a slight increase from two hours and twelve minutes per day in the first quarter of 2022 to two hours and thirteen minutes in the first quarter of last year 2023.
READ ALSO
“Leave them Old Spice”: the new campaign from the well-known brand that invites the Three Wise Men to use their deodorants
Zendaya stars in Louis Vuitton's new collaboration with Murakami
Susy Díaz revives her viral video at sea for the new AFP Habitat campaign
Load more
Meanwhile, the number of WhatsApp mobile users continues to rise, reaching two billion monthly active users worldwide in February 2022 before reaching 2.78 billion in June, according to Statista.
It’s not just that people are chatting in DMs. Marketers are grappling with the degradation of universal water cooler moments, forcing them to adapt and find niche communities as cultural fragments. That said, finding pathways to communities will be even more important next year.