New Mobile User Behaviors
Posted: Mon Jan 06, 2025 10:06 am
This does not conflict with the responsive design trend, as every self-respecting company nowadays has at least one site that can also be accessed with a smartphone. For this, responsive is probably still the best option.
Gestures (gestures)
Clear. An app with a simple design and gestures.
Clear. An app with a simple design and gestures.
This is a trend that is debatable. Although technically and graphically a lot is possible with apps that use gestures such as swipe, pinch or rotate, 2013 does not seem to be the year for this. Although they are meant to be intuitive, there is a considerable learning curve for new smartphone users, especially for more advanced gestures. At the moment, many apps are appearing that implement gestures in their own way, which means that there is no standardization of the functions for the different gestures. Without an introduction or tutorial, users have no idea what the gestures do or which ones are supported.
You could say that 2012 was the year of the tablet, but since the market really exploded at the end of the year, that automatically makes 2013 the year of the tablet user. The behavior of this user is vietnam phone data already somewhat known, but now that the market penetration of tablets is steadily continuing, we will discover much more about it. Windows 8/RT tablets in particular will bring some new behaviors with them, but there is little to say about that yet since tablets have not been on the market for that long.
Mobile Marketing Trends: Short-Term Vision
In late February, Forrester published its mobile marketing trends report . Analyst Thomas Husson summarized the short-term vision:
Forrester's Mobile Marketing Trends for 2013
Forrester's Mobile Marketing Trends for 2013
Given my limited knowledge of mobile marketing, I can't say much about the viability of this vision. I do think it's important to understand that mobile will play a bigger role than ever this year. The points in the table above tie into that, but I fear that an implementation is so big that it will take several years before they reach a maturity stage.
Gestures (gestures)
Clear. An app with a simple design and gestures.
Clear. An app with a simple design and gestures.
This is a trend that is debatable. Although technically and graphically a lot is possible with apps that use gestures such as swipe, pinch or rotate, 2013 does not seem to be the year for this. Although they are meant to be intuitive, there is a considerable learning curve for new smartphone users, especially for more advanced gestures. At the moment, many apps are appearing that implement gestures in their own way, which means that there is no standardization of the functions for the different gestures. Without an introduction or tutorial, users have no idea what the gestures do or which ones are supported.
You could say that 2012 was the year of the tablet, but since the market really exploded at the end of the year, that automatically makes 2013 the year of the tablet user. The behavior of this user is vietnam phone data already somewhat known, but now that the market penetration of tablets is steadily continuing, we will discover much more about it. Windows 8/RT tablets in particular will bring some new behaviors with them, but there is little to say about that yet since tablets have not been on the market for that long.
Mobile Marketing Trends: Short-Term Vision
In late February, Forrester published its mobile marketing trends report . Analyst Thomas Husson summarized the short-term vision:
Forrester's Mobile Marketing Trends for 2013
Forrester's Mobile Marketing Trends for 2013
Given my limited knowledge of mobile marketing, I can't say much about the viability of this vision. I do think it's important to understand that mobile will play a bigger role than ever this year. The points in the table above tie into that, but I fear that an implementation is so big that it will take several years before they reach a maturity stage.