How can this be?
Posted: Mon Jan 06, 2025 10:10 am
What we see is that the SEO traffic already showed a downward trend over the years. A branded campaign went live in October. However, it is unmistakably noticeable that the total traffic with branded advertising increases significantly (red line). The same picture can be seen in the turnover development in the right graph. We recently repeated the same test for a limited period.
short test
We paused Adwords campaigns for a limited period. As a result, organic traffic increased by 50%. However, if you look at total visits, you see that we attracted 31% less traffic in total. You also see a decrease in total turnover of 13%. The costs of branded advertising (average CPC of EUR 0.02,-) do not outweigh the return that is achieved from this.
Without having any figures to back this up, I can explain this as follows:
ube gives you the option to show a trailer of up to one minute on your page. This trailer is only shown to people who are not yet subscribed to your channel. Very handy, because this way you can uae phone data quickly show potential subscribers what your channel has to offer. By the way, you don't have to convince visitors to press play on the trailer, because it starts automatically. Handy!
Trailer-new-youtube-layout
A header for the branding
YouTube has also added a header, which reminds me a lot of the old Google+ header, except that Google has placed the profile picture on the left with YouTube . The header is scaled and displayed on every device. For an optimal result on all screens (in connection with the scaling of the image), it is best to use one image of 2120 x 1192 pixels . There are also a few other points that you should take into account. YouTube has written a nice explanation for this .
short test
We paused Adwords campaigns for a limited period. As a result, organic traffic increased by 50%. However, if you look at total visits, you see that we attracted 31% less traffic in total. You also see a decrease in total turnover of 13%. The costs of branded advertising (average CPC of EUR 0.02,-) do not outweigh the return that is achieved from this.
Without having any figures to back this up, I can explain this as follows:
ube gives you the option to show a trailer of up to one minute on your page. This trailer is only shown to people who are not yet subscribed to your channel. Very handy, because this way you can uae phone data quickly show potential subscribers what your channel has to offer. By the way, you don't have to convince visitors to press play on the trailer, because it starts automatically. Handy!
Trailer-new-youtube-layout
A header for the branding
YouTube has also added a header, which reminds me a lot of the old Google+ header, except that Google has placed the profile picture on the left with YouTube . The header is scaled and displayed on every device. For an optimal result on all screens (in connection with the scaling of the image), it is best to use one image of 2120 x 1192 pixels . There are also a few other points that you should take into account. YouTube has written a nice explanation for this .