Typically 6-8 pages long, they provide useful information on industry trends, statistics, research, and best practices.
Whitepapers are a great way to establish thought leadership and generate leads in your industry .
3. Informative Graphics
Infographics are visual representations of data or information and are easy to understand and share, making them ideal for presenting complex information in a simple way.
4. Checklists
Checklists are simple lists of tasks or items that your audience must complete to achieve a specific goal or outcome.
These lists can be used to provide actionable advice and help your audience organize and prioritize their tasks .
It's easy to set up and can be used as a content upgrade in blog posts or as a standalone customer acquisition tool.
5. Templates
Templates are pre-made designs or formats that allow your audience to save time and effort when creating their own documents or materials.
They can be used for a variety of purposes, such as social media graphics, email newsletters , blog posts, or presentations, and can be offered as free downloads on your website.
template attraction pop-up with funnel illustration in different colors and a light orange button at the bottom for download
6. Source Lists
Resource lists are lists of resources, tools, or websites that your target audience might find helpful and informative .
Resource lists can be created on a variety of topics related to your industry, such as the best tools for pakistan whatsapp phone number social media marketing or the best websites for industry news.
7. Tests
Quizzes are interactive tools that allow your audience to test their knowledge or personality traits on a particular topic or issue.
These tests can be used to engage with your audience and collect data . The data collected can be used to personalize your marketing efforts.
Example of a test pop-up with a woman looking through a magnifying glass and a button with text underneath that takes you to the test
8. Surveys
Surveys are questionnaires that your audience can fill out to provide feedback, opinions, or data on a particular topic or issue.
Surveys can be used to collect valuable data to improve your products or services or to personalize your marketing efforts .
9. Webinars
Webinars are live or recorded online presentations, workshops or seminars on a particular topic or issue.
It is a good way to inform your audience about your products.
White papers are detailed reports or analyses
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