Will long videos disappear?
Posted: Mon Jan 06, 2025 10:19 am
Content is changing at the pace of society's times. This means that, in a world governed by immediacy and lack of time, time has gradually adapted to the circumstances. A clear example of this is the length of videos found on social networks. These are becoming shorter and shorter and seek to create an immediate impact on the user. Entertainment remains totally dependent on this dynamic, and it seems that this may continue.
Iago Trebolle, Marketing Specialist at Flat 101 , reflects in a new post how all these dynamics are impacting the reality of the industry and changing the ways of doing things.
TikTok, the driving force behind this change
TikTok has already become one of the leading platforms for online entertainment. Differentiating itself from other social networks, the main feed of this platform shows users videos from other profiles. Within this dynamic, its algorithm stands out for its ease of recommending videos based on each person's interests.
At the beginning of the application, videos uploaded to this social network could not exceed 15 seconds in length, something that has been modified over time to 60 seconds, the same time that Instagram allows with its Reels.
"The goal is clear: to consume content as quickly as possible. To entertain the user with diverse content so as not to bore them and to keep them hooked on the platform for as long as possible," Iago reflects.
The acceptance of this new short video format has been so great that the other two major social networks, Instagram and YouTube, have been forced to implement this new format in order not to disappear.
"And although it is true that all three platforms now share this format, TikTok remains the public's favorite because of the ease of discovering new music and sharing these songs with friends ," explains Iago.
This is the big question we all ask ourselves. If future generation oman number screening s grow up with a narrative focused on maximum synthesis, will there really be room for more extensive and profound content?
«While short-form videos will drive traffic from new users, long-form videos are better for brand loyalty and positioning. Shorter videos will generate more engagement and appear in new users' feeds. But longer videos will be the backbone of the business.
Long-form videos are more suitable when you want to go into more detail about the product or generate an emotion in the consumer. We can see a clear example of how major brands continue to opt for this format in their Christmas campaigns, creating longer ads that invite reflection and sentimentality, and to generate these feelings you need to capture the user's attention with a longer format than 30 or 60 seconds ," concludes Iago.
If you are interested in learning more about this, you can access the full article by Iago Trebolle through this link.
Iago Trebolle, Marketing Specialist at Flat 101 , reflects in a new post how all these dynamics are impacting the reality of the industry and changing the ways of doing things.
TikTok, the driving force behind this change
TikTok has already become one of the leading platforms for online entertainment. Differentiating itself from other social networks, the main feed of this platform shows users videos from other profiles. Within this dynamic, its algorithm stands out for its ease of recommending videos based on each person's interests.
At the beginning of the application, videos uploaded to this social network could not exceed 15 seconds in length, something that has been modified over time to 60 seconds, the same time that Instagram allows with its Reels.
"The goal is clear: to consume content as quickly as possible. To entertain the user with diverse content so as not to bore them and to keep them hooked on the platform for as long as possible," Iago reflects.
The acceptance of this new short video format has been so great that the other two major social networks, Instagram and YouTube, have been forced to implement this new format in order not to disappear.
"And although it is true that all three platforms now share this format, TikTok remains the public's favorite because of the ease of discovering new music and sharing these songs with friends ," explains Iago.
This is the big question we all ask ourselves. If future generation oman number screening s grow up with a narrative focused on maximum synthesis, will there really be room for more extensive and profound content?
«While short-form videos will drive traffic from new users, long-form videos are better for brand loyalty and positioning. Shorter videos will generate more engagement and appear in new users' feeds. But longer videos will be the backbone of the business.
Long-form videos are more suitable when you want to go into more detail about the product or generate an emotion in the consumer. We can see a clear example of how major brands continue to opt for this format in their Christmas campaigns, creating longer ads that invite reflection and sentimentality, and to generate these feelings you need to capture the user's attention with a longer format than 30 or 60 seconds ," concludes Iago.
If you are interested in learning more about this, you can access the full article by Iago Trebolle through this link.