Tesco's exclusive clothing brand F&F launches a homeware catalogue that combines exotic tailoring with household essentials.
If we have to describe this innovative proposal, the perfect phrase would be “fashion moves to your home”, and Tesco , the renowned retail chain, has launched an outdoor advertising campaign that transforms products dedicated to the home into exclusive haute couture pieces, demonstrating that designing a home is as important as designing your wardrobe.
Under the premise of “Fashion Now Does Homeware”, F&F, nepal number screening Tesco’s own clothing brand , took the phrase too literally and made exotic dresses from household items such as spoons, plates and forks.
In this way, the campaign developed by the BBH London initiative presents a visually striking proposal, meticulously hand-made from hundreds of plates and more than 500 utensils , without the need for any artificial intelligence or CGI, demonstrating the absolute creativity of the artist in charge, Thomas Bird.
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For his part, Jan Marchant, CEO of F&F Home, stressed the importance of offering its customers products that “are not only at the forefront of trends, but can also offer excellent value for money, without compromising quality . ”
Tesco Fashion
With this campaign, Tesco is thinking big and not only seeking to attract customers interested in fashion, but also trying to inspire those looking for functional and aesthetically luxurious home products, highlighting its versatility when presenting an item that transcends its primary functionality.
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