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For example, if you’ve only recently launched your business, a fractional CMO can devise your marketing strategy and help you make the most of the available resources. Another situation that warrants hiring a fractional CMO is when you already have a marketing team, but they’re bringing subpar results. The CMO can assess their marketing efforts, identify bottlenecks, and adjust the strategy accordingly. Source: cottonbro studio A fractional CMO’s expertise can come in handy when: r



introducing a new product You want to explore new channels and verticals india number screening You’re looking to automate or streamline your processes Your full-time marketing executive left abruptly or is absent for a long time You’re looking for a full-time CMO and want to test the waters with a fractional expert Regardless of the context, hiring a fractional CMO offers the following benefits: Cost-effectiveness: Since you’re not paying for their full days and benefits, fractional CMOs are much more affordable than full-time ones Flexibility: With scalable hours, you can get assistance when and for how long you need it. You can resolve issues and adapt to market shifts timely Fresh perspective: Fractional CMOs have versatile experience, so they can come up with innovative solutions.