10 WhatsApp Business Features You Should Know About
Posted: Tue Jan 07, 2025 3:49 am
If you’re wondering what can WhatsApp Business do, this article outlines 10 WhatsApp Business features you can use in your daily operations. If you familiarize with all of them, it can help you improve your operational efficiency and customer engagement strategies. Understanding how the WhatsApp Business app works will help you build customer relationships faster and better.
The Business version of the WhatsApp Messenger works and feels just like the regular one but has these additional tools and features:
1. Business profile
Your business profile is what customers see when they search for your brand on WhatsApp. A business profile gives your customers important information about your business, such as your brand name, description, address, business hours, and category.
Creating a WhatsApp Business profile on the WhatsApp Business app.
2. Greeting and away messages
Customers expect a quick automated response when they message you on WhatsApp. This handy feature saves you time and allow you to stay connected with your customers even outside of business hours.
The most common predefined automated WhatsApp messages are:
Greeting messages for customers when they initiate a bahamas whatsapp phone number conversation with your business for the first time.
Away messages that inform your customers when you will be available if they message you outside business hours.
3. Quick replies
This is another handy feature that will enable you to quickly reply with a predefined answer to the most common customer inquiries. Quick reply messages can be in the form of text, or media files, such as images and videos. You can store up to 50 predefined messages.
WhatsApp quick replies on the WahtsApp Business app.
4. Message statistics
WhatsApp message statistics provide you with some crucial insights into your messaging patterns and customer interactions. Statistics track the number of messages:
Sent
Delivered
Received
Read
By analyzing these statistics you can measure the success of your campaigns and identify areas for improvement. For instance, if you notice a high number of messages sent but a low number of messages read, it may indicate that your message timing or content doesn’t engage your audience and you need to adjust your strategy.
The Business version of the WhatsApp Messenger works and feels just like the regular one but has these additional tools and features:
1. Business profile
Your business profile is what customers see when they search for your brand on WhatsApp. A business profile gives your customers important information about your business, such as your brand name, description, address, business hours, and category.
Creating a WhatsApp Business profile on the WhatsApp Business app.
2. Greeting and away messages
Customers expect a quick automated response when they message you on WhatsApp. This handy feature saves you time and allow you to stay connected with your customers even outside of business hours.
The most common predefined automated WhatsApp messages are:
Greeting messages for customers when they initiate a bahamas whatsapp phone number conversation with your business for the first time.
Away messages that inform your customers when you will be available if they message you outside business hours.
3. Quick replies
This is another handy feature that will enable you to quickly reply with a predefined answer to the most common customer inquiries. Quick reply messages can be in the form of text, or media files, such as images and videos. You can store up to 50 predefined messages.
WhatsApp quick replies on the WahtsApp Business app.
4. Message statistics
WhatsApp message statistics provide you with some crucial insights into your messaging patterns and customer interactions. Statistics track the number of messages:
Sent
Delivered
Received
Read
By analyzing these statistics you can measure the success of your campaigns and identify areas for improvement. For instance, if you notice a high number of messages sent but a low number of messages read, it may indicate that your message timing or content doesn’t engage your audience and you need to adjust your strategy.