What is leading, the website structure or the keyword pyramid?

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Keyword Pyramid Level 4: The Product Page
In the next level you have your visitor almost where you want him: on the product page where you can order different wines. All previous pages should in fact be seen as a feed to the product page. The more specific the pages become, the better they are suitable for SEO. By creating a keyword pyramid you map out which keywords should lead to which pages and you can then optimize the pages for this.

It is obvious to use the existing website structure as a basis for your keyword pyramid. However, it is much more interesting to approach it the other way around. Start by making a list of keywords that are important for your website. Look at which keywords are already used a lot (for example in Google Analytics) by your visitors.

Next, you look for variations and alternatives. Use tools like the Google Keyword Tool or Ubersuggest for this . Now group this entire list of keywords by themes and subthemes. During this process, you may discover that keywords that are very relevant to you currently do not have their own page at all. Or that you have pages that are actually not relevant (anymore). In both cases, there is work to be done.

Keep an eye on your keywords at all times
Your keyword pyramid is in principle never iran phone data finished. By constantly monitoring which keywords score well for you (think of Google Analytics and Google Adwords), and which products sell well (measure conversions!) you can further optimize your keyword pyramid.

More tips:

Prioritize the different groups of keywords or web pages. Which pages convert well? Which products have the most margin?
Also prioritize the keywords within a 'group' . Name the most important keyword, use it in the page title and headings, and use the variations in the running text. This way your text remains easy to read.
Don't get hung up on low search volumes . Especially for longtail keywords, this doesn't have to be a problem. Longtail keywords indicate a visitor who is ready for a conversion. And what would you prefer? 100 visitors of which 3 convert, or 20 visitors of which 5 convert?
Constantly refine the keywords in your pyramid . Use the results from Google Analytics and Google Adwords for this, but also take into account the current events and developments in the market.
Use the keyword pyramid every time you create new content . Think of (re)writing web pages, but also blog posts and content for your social media channels.