Service creates higher customer value
Posted: Tue Jan 07, 2025 4:51 am
The price finder does not return
So you don't have to destroy your margin to attract customers. However, there is an even more important point why you should not focus on being the cheapest. Customers who are looking for the lowest price will continue to look for the lowest price. If they buy a television from you today because you are the cheapest today, they will also look for the cheapest for a speaker set, whether that is you or someone else, it doesn't matter to them.
welcome-back-matThe customer who is looking for a company with good service, fast delivery or perhaps extra service in the form of trial periods goes for that service. He or she wants a reliable address where the reasons why he or she buys something are fulfilled. The service that is then provided is there now, but probably still in a month or a year. The customer who then buys a television from you and is satisfied with you, not with your price, will probably also come back to you for his speaker set. He will at least come and have a look at you.
With services you also ensure a higher ivory coast phone data customer value, after all your customer comes back to you more often, pays a better margin and may also buy more associated articles. In the case of the television for example cables, a mounting bracket, cleaning spray, etc.
So why would you necessarily want to be cheap? Why don't you choose a product with a good margin, which 100,000 competitors are not already on the market with? Distinguish yourself, that is what I would like to propose as a good intention for 2013. Thank your customers for their purchase. Offer free shipping, it only forms a threshold in the checkout process. You can also include those shipping costs in your cost price calculations, then your product is a bit more expensive but you will deliver it for free. What's more, if your customers order multiple items in one order, you will also have extra profit. Quality, service, design, originality, good additional sales; those are winners.
So you don't have to destroy your margin to attract customers. However, there is an even more important point why you should not focus on being the cheapest. Customers who are looking for the lowest price will continue to look for the lowest price. If they buy a television from you today because you are the cheapest today, they will also look for the cheapest for a speaker set, whether that is you or someone else, it doesn't matter to them.
welcome-back-matThe customer who is looking for a company with good service, fast delivery or perhaps extra service in the form of trial periods goes for that service. He or she wants a reliable address where the reasons why he or she buys something are fulfilled. The service that is then provided is there now, but probably still in a month or a year. The customer who then buys a television from you and is satisfied with you, not with your price, will probably also come back to you for his speaker set. He will at least come and have a look at you.
With services you also ensure a higher ivory coast phone data customer value, after all your customer comes back to you more often, pays a better margin and may also buy more associated articles. In the case of the television for example cables, a mounting bracket, cleaning spray, etc.
So why would you necessarily want to be cheap? Why don't you choose a product with a good margin, which 100,000 competitors are not already on the market with? Distinguish yourself, that is what I would like to propose as a good intention for 2013. Thank your customers for their purchase. Offer free shipping, it only forms a threshold in the checkout process. You can also include those shipping costs in your cost price calculations, then your product is a bit more expensive but you will deliver it for free. What's more, if your customers order multiple items in one order, you will also have extra profit. Quality, service, design, originality, good additional sales; those are winners.