Expansion of special rates

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(Starting February 1, 2025)

After India and Indonesia, Meta will apply special lower rates for authentication messages to seven more markets: Egypt, Malaysia, Nigeria, Pakistan, Saudi Arabia, South Africa, and the UAE. It will reduce your costs for sending security-related messages such as:

One-time passcodes (OTPs)
Notifications about account activity, order status, or appointment reminders.
Alerts triggered important events, such as shipping delays or security breaches.
Updates
Factors influencing WhatsApp Business API cost
The WhatsApp Business API doesn’t come at a flat fee. There are several factors that can affect how much you pay for it. Here are the key things to consider:

Use case
With the new per-message pricing model, each message you send falls into a specific category, like marketing, utility, or authentication. Each of these message types has a different price and here is what they’re used for:

Marketing templates are typically promotional in nature. They are japan whatsapp phone number used to generate leads or boost conversions and are priced higher because of their impact.
Utility templates are transactional updates such as order confirmations or payment reminders.
Authentication templates are used to verify users or authorize actions securely.
Country or region
WhatsApp API cost varies based on the country or region where your customers are located. Things like local telecom rates and local market dynamics can influence Meta’s pricing strategy for different markets.

If you know where your key customer segments are and understand the local pricing structure, it can help you plan campaigns and service conversations without unexpected expenses.

Customer service window
Once the customer service window is closed, if you want to start a conversation, you’d need to send a message template, which carries a fee based on the type of message and region. If the customer responds, the 24-hour window is reactivated. If you send a new message, without waiting for the customer to respond, you’ll be charged for each message sent.

Shared team inbox cost
The WhatsApp Business API doesn’t have its own interface. To communicate with customers, you would have to either code it yourself or use a shared WhatsApp team inbox like Rasayel. Typically, team inboxes offer pricing plans based on the number of agents using the platform.