What is marketing automation or CRM?
Posted: Tue Jan 07, 2025 4:56 am
How quickly do you respond to new leads? According to Google, a prospect's intent to hire is fulfilled within 50 minutes of their initial search. When a prospect contacts your company with a question, they want an answer now, not in 24 hours. Responding that quickly seems difficult, unless you integrate marketing automation for the legal sector into your business.
If you don't, those potential clients will go to the number listings peru number screening on Google until they find a lawyer or law firm that says they can help them. And that's because the first business that responds to an inquiry is 8 times more likely to win the prospect's business . So if you don't respond to an inquiry right away, your company will have little chance of retaining the client.
With marketing automation for the legal sector, this problem is solved. This system would contact the enquiry via SMS , email or an automatic call. Or, better yet, communication would be established through a chatbot to be able to interact at the time that best suits the user in question.
Simply put, marketing automation is the use of technologies and software platforms to streamline and optimize online , multi-channel marketing campaigns. That is, social media , email, websites, etc. It also reduces or even eliminates repetitive tasks.
A CRM , also known as a customer relationship management system, should have built-in marketing and administrative automation tools for users to implement. This allows computers to track, manage, and report on (potential) customer activities.
Benefits of marketing automation
Marketing automation
These are some of the benefits of using marketing automation for the legal sector. As you can see, it is worth integrating this strategy into your business:
Establish connections with users.
Increase efficiency and reduce operational/administrative costs.
If you don't, those potential clients will go to the number listings peru number screening on Google until they find a lawyer or law firm that says they can help them. And that's because the first business that responds to an inquiry is 8 times more likely to win the prospect's business . So if you don't respond to an inquiry right away, your company will have little chance of retaining the client.
With marketing automation for the legal sector, this problem is solved. This system would contact the enquiry via SMS , email or an automatic call. Or, better yet, communication would be established through a chatbot to be able to interact at the time that best suits the user in question.
Simply put, marketing automation is the use of technologies and software platforms to streamline and optimize online , multi-channel marketing campaigns. That is, social media , email, websites, etc. It also reduces or even eliminates repetitive tasks.
A CRM , also known as a customer relationship management system, should have built-in marketing and administrative automation tools for users to implement. This allows computers to track, manage, and report on (potential) customer activities.
Benefits of marketing automation
Marketing automation
These are some of the benefits of using marketing automation for the legal sector. As you can see, it is worth integrating this strategy into your business:
Establish connections with users.
Increase efficiency and reduce operational/administrative costs.